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Creative in association withGear Seven
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Serena Williams Narrates Inspiring Tribute to Female Athletes in Nike ‘Dream Crazier’ Ad

25/02/2019
Production Company
London, UK
499
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The ad was created by Wieden + Kennedy Portland and directed by Kim Gehrig through Somesuch
Nike’s latest ad, ‘Dream Crazier’ aired last night during the Oscars broadcast. The film, a follow-up to September’s ‘Dream Crazy’ featuring Colin Kaepernick, shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.

The spot, narrated by Serena Williams, is the start of a celebration of women in sport ahead of this summer's football World Cup in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.

“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional,” Williams says in her voiceover. “When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.”

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