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Serena Williams Narrates Inspiring Tribute to Female Athletes in Nike ‘Dream Crazier’ Ad

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The ad was created by Wieden + Kennedy Portland and directed by Kim Gehrig through Somesuch

Serena Williams Narrates Inspiring Tribute to Female Athletes in Nike ‘Dream Crazier’ Ad
Nike’s latest ad, ‘Dream Crazier’ aired last night during the Oscars broadcast. The film, a follow-up to September’s ‘Dream Crazy’ featuring Colin Kaepernick, shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.

The spot, narrated by Serena Williams, is the start of a celebration of women in sport ahead of this summer's football World Cup in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.

“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional,” Williams says in her voiceover. “When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.”

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Client

Advertiser: Nike

Media Agency

Media Agency: Daniel Sheniak

Media Director: Reme DeBisschop

Associate Media Director: Emily Graham

Media Supervisor: Stephanie Campbell

Media Planner: Vivian Zhang

Assistant Media Planner: James Ramseur

Sound

Sound Engineer: Noah Woodburn, Natalie Huizenga

Sound Company: Eleven Studios

Producer: Imani Franklin

Mix Artist: Jeff Young

Assistant Mixer: Andrew Smith

Executive Producer: Melissa Elston

Creative Agency

Creative Agency: Wieden + Kennedy Portland

Creative Director: Alberto Ponte, Ryan O’Rourke

Creatives: Alex Romans, Emma Barnett

Producer: Shelley Eisner

Production co-ordinator: Cole Davenport

Executive Producer: Jake Grand, Krystle Mortimore

Head of Production: Matt Hunnicutt, Mike Davidson, Patty Brebner

Business Affairs: Emily Kahn, Laura Caldwell

Director of Business Affairs: Amber Lavender

Group Brand Director: Andre Gustavo

Brand Director: Luiza Prata Carvalho

Brand Manager: Tim Carpenter

Global Group Planning Director: Andy Lindblade

Brand Strategy Director: Nate Goldberg

Brand Executive: William Frazier

Post Production / VFX

Post Production Company: A52

Producer: Michael Steinmann, Jillian Lynes

VFX Supervisor: Pat Murphy

Colourist: Tom Poole

2D : Adam Flynn, Richard Hirst, Rod Basham, Joey Brattesani, Andy Davis, Dan Ellis, Kevin Stokes

Online: Kevin Stokes, James Buongiorno, Sam Kolber

Production Coordinator: Andrew Rosenberger

Executive Producer: Kim Christensen & Patrick Nugent

Managing Director: Jennifer Sofio Hall

Colour Company: Company 3

Colour Producer: Alexandra Lubrano

Colour Assistant: Jenny Montgomery

Production Company

Production Company: Somesuch

Director: Kim Gehrig

Executive Producer: Nicky Barnes

Producer: Suzie Grenne-Tedesco

DOP: James Laxton

Partner: Sally Campbell, Tim Nash

Head of Production: Laura Hegarty

Production Supervisor: Courtney Nolen (Assistant

Offline

Edit Company: Joint Editorial

Editor: Peter Wiedensmith

Edit Assistant: Vanessa Yuille, Trevor Schulte, Kristy Faris

Producer: Shada Shariatzadeh, Jen Milano

Executive Producer: Leslie Carthy

Genres: People, Action

Categories: Clothing and Fashion, Sportswear

Somesuch, Mon, 25 Feb 2019 10:12:03 GMT