SendGrid Elevates Your Email with a Metaphor-Filled Animated Story

Creative 102 Add to collection
Partizan director Colin Hesterly helms the colourful piece for the email service provider
SendGrid Elevates Your Email with a Metaphor-Filled Animated Story

Partizan director Colin Hesterly brings to life another storytelling adventure in his new film ‘Elevate’ for email service provider SendGrid. Demonstrating Colin’s distinctive retro-cool style, the film is full of colour and character, showcasing the cloud-based email service features and attributes.

The film’s protagonist Olivia goes on a metaphor-filled journey, from her overwhelming race against time to the futuristic and serene cloud-based life she earns with SendGrid. SendGrid approached Partizan and Colin directly to collaborate on the film idea and creation, which grew from an early creative vision to the final animated piece made at Partizan Studio.

Speaking of the campaign, Colin said: "It was such a delight when the team at SendGrid reached out. They have such a fantastic brand built not only on reliable products but great aesthetics as well. Working alongside each other, we decided not to focus on the intangible aspects of email and technology, but instead, create an emotional experience focused on the struggles of the ever-growing modern workload."

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Copywriter: Natalie Ranger

Animation

Animator: Alex Bernas, Ed Bulmer, Ross Plaskow & Aaron Lampert

Production Company

Production Company: Partizan Studio

Executive Producer: Duncan Gaman

Director: Colin Hesterly

Producer: Leo Green

Client

Brand: SendGrid

Genres: Animation

Categories: Business Services, Business Software

Partizan London, 1 year ago