Semaphore London has announced today its rebrand to Common Industry.
Semaphore London opened its doors in March 2015. Liam Fay-Fright and Aaron Cole, former directors at Mother London, set out to create a category-defying communications company that blended the brand strategy and creative ability of a top ad agency with the news generating talent of a great PR shop.
They wanted to be defined by their people and their work. So they created a business that picked the best people from advertising, PR and the media and created a new startup.
Since March 2015, the startup has won and retained more than 10 clients across technology, B2C and B2B brands, creating award-winning PR and above the line campaigns and producing everything from events to record breaking Kickstarters. It now boasts a supremely talented team of people and a roster of freelancers that includes the former editor of Dazed and a Bauhaus lecturing designer. It recently won a D&AD Award in the first ever PR category at D&AD.
After a year, the agency realised it needed a name fit for its future. One that would work just as well in New York, Sydney or Berlin, and not be the same as a large IT corporation in America with a lockdown on the trademark.