senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Self Healing Paint from Nissan & TBWA\G1 Paris

10/05/2013
Advertising Agency
New York, USA
69
Share
Auto category first launched with special iPad ad

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, unassuming but very highly disruptive and efficient communication piece.

 


Credits


Agency: TBWA\G1 Paris
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

Work from TBWA Worldwide
BEHRtoven
BEHR Paint Company
25/03/2024
32
0
Project Jupiter
BMW
07/03/2024
34
0
Festival
HORNBACH
21/08/2023
819
0
ALL THEIR WORK