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Selena Gomez Drips in Flowers for Dreamy Video 'De Una Vez'

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Recorded in Spanish, Los Pérez of Caviar directed the video encapsulating Selena's growth

Selena Gomez Drips in Flowers for Dreamy Video 'De Una Vez'

Caviar shares the beautiful new music video for Selena Gomez’s ‘De Una Vez’ directed by Los Pérez (Tania Verduzco and Adrian Pérez).

The single marks the actor and singer’s first song to be recorded entirely in Spanish in nearly a decade - “I am incredibly proud of my Latin background. It felt empowering to sing in Spanish again and ‘De Una Vez’ is such a beautiful love anthem,” Selena said in a statement of her new track, which was produced by Tainy, Albert Hype, Jota Rosa and NEON16.

In the accompanying video using a combination of beautiful set designs and visuals, we see Selena return to her Hispanic heritage & dreamily move past heartbreak as she traverses through rooms in a home while reflecting and singing about her growth.

Los Pérez states: “The idea was basically a journey inside a house where Selena was going through different rooms. Every room has a different concept behind, that is helping us to express the emotional feeling of the song. She’s forgiving and letting memories vanish away. We thought that this song needed an emotional performance, so the idea of doing this one single shot approach with hidden cuts was perfect and Selena was keen on doing it.”

Leaning into the concept of magical realism and utilising Mexican cultural references to create that sensibility, including that of the sacred crystal heart on her chest, Los Pérez states: “We wanted to play with powerful language and images. We designed the heart (we call it the Milagro in Mexico culture) and it’s light to be a metaphor for the healing throughout the story.”

The iconic look is styled by Shirley Kurata. Dressed in a stunning Rodarte’s SS21 Daisy Floral Silk dress, with jewellery by Mexican designer Daniela Villegas. Los Pérez told Vogue “We wanted to play with the amazing flowers the way Frida Kahlo did, but making it modern and cool for right now. The flowers on the dress, hair, and within the video all connect with this idea of renewal.”

Due to the Covid travel ban, Los Pérez ended up shooting the video remotely in one day but thanks to the trust from Selena and with an amazing crew behind them this visual masterpiece is the end result.


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Production

Prod Co: CAVIAR

Directed by: LOS PÉREZ

Executive Producer: KIM DELLARA

Producer: CLARK JACKSON

Production Manager: DAVID CHO

Production Coordinator: KEVIN CHANG

Junior Producer: NICK GAST

AD: KNOKO CHAPPLE

2nd AD: CHRIS WAYNE

PA: DANIEL AMIMOTO, ASHER GARDENER, JORDAN PINNE-JOHNSON, BRANDON JACKSON, JERMAINE JOHNSON, KENNET PRIETO, KRIS STONE, RYAN DAVIS & SCOTT WATKINS

DOP

Director of Photography: SHAWN KIM

Production Design

Production Designer: FERNANDA GUERRERO

Stylist: SHIRLEY KURATA

Choreographer: CHARM LA’DONNA

Post Production

Editor: LLUIS MURÚA

Post Production: EIGHTY4

Sound Design: BANJO SOUNDSCAPES

Label

Label: MICHELLE AN & CHRISTIANA DIVONA @ INTERSCOPE

Selena Gomez Management: ALEEN KESHISHIAN & ZACK MORGENROTH

Production
Styling

Make Up: MELISSA MURDICK

Hair: MARISSA MARINO

Nails: TOM BACHIK

Stylist Assistant: LAUREN LEVIN

Stylist Tailor: JESSICA OWEN

Camera

1stAC: LUCAS DEANS

2nd AC: Edgar González

Steadicam: NICK MULLER

Did: DYLAN JOHNSON

Playback: KATHERINE MARTÍNEZ

VTR: JONATHAN SALGADO

Telepromter: TONY FINNETI

Grip

Gaffer: BLUE THOMPSON

BB Elec: RANDY DYE

SLT: MIL REID & JOEL GIL

Board Op: GIDEON MARKHAM

Elec Driver: RAUL CERVANTES

Key Grip: COLBY DUNFORD

BB Grip: OTTO BETANCOURT

Grip: CHRIS REYNOLDS & CURTIS BROWN

Art

Art Director: CHRISTIAN ARIAS

Art Dept Coord: ADELA RIVAS

Art Decorator: MERCEDES HACHUEL

Prop Master: SHANE YOUNG

Prop Maker: ALFONSO CÁMARA

Lead Man: ERIC MACRAY

Set Dressers: DION MUCCIACITO

Post

Post Producer: NICOLAS MARTINEZ

PM: MELODY PANG

Color Grading: JULIA ROSSETTI

Concept Artist: ANATOLII UMANETS

On set VFX Supv: DAN BARTOLLUCCI

VFX Supervisor: CHARLES CHOREIN

3D Lead: MIGUEL ANGEL CURTO

Modeling/Shading/Lighting: ANDREY RYZHOV

FX: MANUEL REVUELTA MARTINEZ & FLORIAN RIHN

FX Heart: PIPE CAMARA & NICO ZARZA

Animation: DENIS BRIANT

Matchmove

Digi Matte Painting: MICHAL SKOWRON

2D Lead: ALEIX FABREGAS

Compositor: LORENZO LOVERA & PAULA SINOGA

Credits: ALEX MALDONADO

Thanks: RODARTE, DANIELLA VILLEGAS, INTERSCOPE, MICHELLE AN, NICK GAST, BEX KARNOFSKI & SPECIALLY THANKS TO ALL THE CAVIAR FAMILY

Genres: People, Storytelling

Categories: Music video, Short Films and Music Videos

Caviar, Thu, 28 Jan 2021 12:45:16 GMT