Sekonda Appoints Lucky Generals to Create Bold New Brand Relaunch

British wrist watch manufacturer Sekonda has appointed Lucky Generals to bring personality back to the world-famous brand following a competitive pitch. 

Established in 1966 it is the number one watch brand in the UK, known for its value, quality and style. It was previously famous for lines such as 'Beware of expensive imitations'. and the business wants to move back to being a brand that creates great advertising while also  looking at trends across the watch and jewellery category to identify new consumer opportunities through its campaigns and products. 

Lucky Generals will work on the brand repositioning and launch a new campaign by Christmas 2021. Sekonda wants to take a bolder approach with its advertising and chose Lucky Generals for the account due to its brave and forward thinking creative work. 

Andy Narin, founder at Lucky Generals said: “The watch category can be a bit generic and conventional, so this is a great opportunity to do something different for a brand that has created famous work in the past.”

Paul Clarke,  marketing director at at Sekonda said: “We provide high quality and value for money watches for every occasion – and that we will always stay true to this.The time has come to drive our brand onto its next level of growth. We believe that Lucky Generals has the right blend of strategic and creative firepower to do that and we’re delighted to be working with them.”