Tue, 30 Aug 2016 12:47:51 GMT
Today sees the Iconic cookie brand, Oreo, has launched a new 360 degree marketing campaign that brings to life the wonderfilled world of Oreo flavours. Designed to mark the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the new campaign launched with a TV ad on the 29th August and will be supported by a 7 week experiential mobile tour, PR and digital activity.
Developed by advertising agency FCB Inferno, the new 20 second TVC playfully brings to life the world of Oreo flavours through 2D animation. The advert highlights the launch of new Mint and limited edition Strawberry Cheesecake Oreos, whilst also supporting the whole Oreo flavours range with an updated version of the Wonderfilled anthem.
Kick starting the campaign is the launch of the new Oreo Flavour Mobile on London’s Southbank. Created by experiential agency, HeyHuman, the Flavour Mobile will travel to seven cities and three festivals this autumn, bringing a little bit of wonder to the everyday and making the ordinary extraordinary with its delicious Oreo recipes, samples of the Oreo flavours range and a kaleidoscopic interactive experience.
In addition to samples of the new flavours, passers-by can also try out the Flavour Mobile’s recipe randomiser which dispenses mouth-watering treats made from the two newest flavours; Oreo Rocky Road, Cool Mint Oreo Cookie Balls, Strawberry Cheesecake Oreo Fudge Tart’, and Oreo Mint Tarts.
Helen Potter, Oreo Senior Brand Manager says “We’re really excited to bring to life the world of Oreo flavours for our consumers this autumn. From our new TVC which playful showcases our full Oreo flavours range, through to the new Oreo Flavour Mobile, which will give consumers the chance to experience our delicious flavours for themselves, we hope everyone will be able to enjoy a taste of our wonderfilled flavours world this autumn”.
With a total campaign budget of £3.4m, the Oreo Flavours campaign will also be supported by PR and influencer activity conducted by Hill + Knowlton Strategies and digital content created by Gravity Road. All media buying has been conducted by Carat London.
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Director: Martin Allais
Production Company: 1stAveMachine
Producer: Lew Lewington-Pearce
Audio Post Production: Felt Music
Account Management: Hanna Davis
Creative Agency: FCB Inferno, HeyHuman
Head Strategist: Philipp Mirow
Producer: Rosie Doherty
Strategist: Lola Brichet
Genres: Animation, Music performance, Storytelling
Categories: Food, ConfectioneryFCB Inferno, Tue, 30 Aug 2016 12:47:51 GMT