Wed, 27 May 2015 11:06:22 GMT
Today, more than 300 million people use an ad blocking browser extension to remove annoying ads on the internet. D&AD decided to take on a creative approach to the challenge and made a little gift: The Ad Filter.
The Ad Filter is a web browser extension that blocks boring ads and automatically replaces them with D&AD winners.
It works like magic – the more great ads you see, the more you're sure to love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it.
BETC Paris created and developed the plug-in for D&AD to celebrate creativity by inspiring and stimulating people in the industry and beyond.
"We wanted to demonstrate that people don't hate advertising, they just hate bad advertising", says Olivier Apers, Creative Director BETC Paris.
Download the plug-in now on http://www.dandad.org/en/ad-filter/ and enjoy your daily dose of good advertising.
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Creative Agency: BETC Paris