Mon, 12 May 2014 11:18:57 GMT
tantrum director Amanda Blue has delivered a stunning portrayal of everyday mothers beauty in the latest Dove execution for the US and Canada.
The film is based on and features the words of a poem, ‘A Mothers Body’, by English beat poet Hollie McNish. The poem was adapted for the screen.
The film captures over the course of a day how a mother uses her body to love, tend and care for her children – it is both extraordinary and life affirming. The subtle message is an important one, suggesting that we appreciate just how magical a mother’s body is and what it enables women to do - by creating and sustaining a whole new generation. This is a film that notices the everyday details of motherhood whilst simultaneously celebrating a woman’s body for all its authentic beauty. Dove is synonymous with skin care and real women. So it is hard to imagine a more perfect film for the brand.
Agency – Ogilvy & Mather, London
Producer / Head of Integrated Media Production – Maggie Blundell
Creative / Global Creative Director – Christine Jones
WWCD – Andre Laurentino
Prod Co – tantrum
Director – Amanda Blue
Producer – Stuart Wrigglesworth / Will Waters
Dop - Ian Murray
Editing House – Assembly Rooms
Editor – Katherine Janes
Post Production - Framestore
Colourist – Steffan Perry
Post Production Supervisor – Heather Kinal
Sounds studio – Jungle
Sound Engineer – Culum Simpsonview more - Creative
Categories: Makeup, Beauty & HealthOgilvy UK, Mon, 12 May 2014 11:18:57 GMT