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See Delta Goodrem Like Never Before in Bold Campaign for Revlon

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Delta Goodrem will be Revlon’s first Australian Brand Ambassador, joining a global cast of incredible women living life on their own terms in campaign from Emotive

See Delta Goodrem Like Never Before in Bold Campaign for Revlon

For nearly a century Revlon has continued to shine light on the power of women as individuals and then celebrate that uniqueness with pure joy. This year Delta Goodrem will be Revlon’s first Australian Brand Ambassador, joining a global cast of incredible women living life on their own terms.

To launch the Partnership, Goodrem delivers her compelling take on Revlon’s Live Boldly global brand platform, in a 60 second film created by Emotive and directed by Paola Morabito.

Delta Goodrem said: “Revlon is an iconic brand that is timeless whilst continuing to evolve, develop, and push boundaries. We are not one thing or one moment, no woman is and Revlon’s Live Boldly message is an important one – standing for self-expression, empowerment and recognizing the beauty and brilliance in each one of us. I am thrilled to be the Revlon Brand Ambassador for Australia and New Zealand.”

Goodrem has always been a symbol of beauty, optimism and raw talent. The film celebrates her as a multi-dimensional woman in her prime, someone who lives life boldly, fully, freely and with purpose.

Tiara Valder, creative director, Emotive said: “This is a celebration of a modern woman seizing the narrative and inhabiting her power. A spirited articulation of Revlon’s Live Boldly ethos.”

Kaitlin Rady, general manager, Revlon said: “Revlon was founded with the mission to create a more liberated beauty. One that embodied action, independence, inspiration, and purpose. For us, Delta Goodrem is the essence of that sentiment, and we are honoured to name her as Revlon’s first Australian Brand Ambassador.”

The announcement film is the first instalment of Revlon’s partnership with Delta Goodrem and also includes a stunning stills shoot for PR, social, OOH and retail.

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Client

Advertiser: Revlon

General Manager: Kaitlin Rady

Senior Brand Manager: Lucy Robinson

Head of Creative: Bree Shearer

Creative Agency

Creative Agency: Emotive

CEO: Simon Joyce

Strategy Director: Anna-Claire Clendon

Business Director: Sarah Clifton/Ciaran Miller-Stubbs

Creative Director: Tiara Valder

Senior Art Director: Edward Macaulay

Executive Producer: Hayley-Ritz Pelling

Senior Producer: Poppy Jones

Digital Agency

Digital Agency: enter name

Production Company

Production Company: FINCH

Executive Producer: Corey Esse

Producer: Bryce Lintern

Director: Paola Morabito

Editor: Delaney Murphy

DOP: Ross Giardina

Gaffer: Matt Russell

Art: Laura Ibanez-Bailey

Hair Stylist: Diane Gorgievski

Make-Up: Noni Smith

Stylist: Jess Pecoraro

Colourist: Ferg Rotherham

Music Composition: Otis Studios

Sound Mix: Rumble Studios

Photographer: Carlotta Moye

Genres: Storytelling

Categories: Makeup, Beauty & Health

Emotive, Thu, 02 Dec 2021 02:47:43 GMT