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Second Round of Speakers Announced for ADMA Global Forum



Sweet! CMO of Whittaker’s Chocolates to take to the stage along with Clarity Digital’s president and yes, a stellar speaker on ‘that’ topic of programmatic

Second Round of Speakers Announced for ADMA Global Forum

Organisers of Australia’s top marketing, media, advertising and analytics festival, FOMMA, today announced the CMO for the most trusted brand in New Zealand and the President of Clarity Digital Canada are the latest keynote speakers announced for the two-day ADMA Global Forum conference at Sydney’s Hilton Hotel, August 4-5, 2015.

On day one of the conference, Philip Poole (pictured), CMO, Whittaker’s Chocolates, will give an inspirational talk on ‘going with the gut: the importance of intuition to win customers. He’ll focus on Whittaker’s journey to becoming New Zealand’s most trusted brand, how the chocolate company has built a strong brand culture to win customers, and the importance of intuition and risk taking.

Speaking in the customer retention and loyalty stream on day one is Darren Peisley, managing director Global Loyalty, Etihad Airways. His theme is ‘reimagining loyalty’, examining how most people aren’t happy with current airline loyalty programs (the models haven’t changed much in 30 years) and how airlines can build great loyalty programs in the future.

Also speaking on day one are Michele Roper Elrod, EVP/head of marketing, Regions Financial Corporation (USA) and Will Bordelon, EVP/general manager of Merkle (USA), who will give a joint presentation on ‘transforming to compete in the age of the always addressable mobile consumer.’

They’ll discuss the new expectations on banks to know each customer and engage consistently across all channels, how Regions leverages data-driven marketing to help develop a highly personalised experience, and how to align an executive team around necessary organisational transformation.

The final presenter on day one is Leonard Brody, president Clarity Digital, responsible for overseeing one of the largest online news conglomerates in the world.  His presentation is called ‘the great rewrite, the playbook for the world coming undone.’ Brody will talk about a new paradigm and model on how innovation is changing the world, illustrate his thesis with case studies, talk about the impact on the marketing world and what marketing needs to look like going forward.

The opening speaker on day two is Adam Stewart, head of global digital marketing Vodafone (UK). Stewart will look at developing and framing a digital vision to deliver a cutting-edge digital strategy in your organisation.

Also speaking on day two are the following:

Jonathan Nash, head of programmatic, AOL (UK), will delve into that often complex subject of programmatic advertising. Jonathan will examine how marketers can decode programmatic and how it can unlock creativity in an automated world.

Daniel Lee, senior director, Digital Experience Lead APMEA, McDonald’s (Singapore). Daniel will talk about how McDonald’s is adapting its game to engage with ‘always-on’ consumers, looking at how to influence customer experience with authenticity through social media, building digital know-how for e-commerce growth, and analysing customer micro-segments for precision marketing.

Igor Elbert, principal data scientist, Gilt (USA). In his session called ‘Are we big in Denmark? How to measure the impact of international offerings,’ Igor will look at how analytics can distil user preferences for new locations, explain how to analyse click stream and transaction data, and the success metrics for ‘revisit activation.’

Christophe Eymery, head of digital, L’Oreal (Australia). Eymery will talk about the cosmetic and hair care giant’s world-first use of augmented reality in the L’Oreal Makeup Genius phone app. He’ll talk about how L’Oreal created a game changing digital experience, used advancing facial mapping technology for virtual product testing, and changed the way consumers are inspired by and interact with products.

Jodie Sangster, ADMA CEO, said the conference lineup for 2015’s event was one of the best they’d organised and the caliber of speakers more diverse than ever.

“We’ve asked speakers who can provide delegates with insightful content, tips and insights, but also impart information that’s truly engaging. This year we went far and wide to bring our delegates global leaders who are transforming their organisations and client’s brands, and we’ve also ensured that our delegates will meet speakers who aren’t on the usual Australian marketing circuit,” she said.

ADMA Global Forum will be held 4-5 August at the Hilton Sydney Hotel. It’s part of the Festival of Marketing, Media, Analytics and Advertising (FOMMA). The festival also includes Advancing Analytics, to be held on 4 August at the same venue and Creative Fuel, which takes place on 6 August at the Seymour Centre Sydney, Chippendale.

Early bird pricing for FOMMA ends Sunday, 5 July. To view the program guide and to book, visit

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