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Second Harvest Selects Bob's Your Uncle

22/10/2013
27
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Appointed AOR for Canadian food rescue programme

Second Harvest has selected Bob’s Your Uncle as its advertising agency of record following an RFP process. 


“We loved their passion for food rescue and their experience building fast growing brands,” said Tonia Krauser, Director of Communications at Second Harvest. “We have ambitious objectives at Second Harvest and we really felt Bob’s Your Uncle had the strategic skills we needed to take our brand forward.”


“Second Harvest is a fantastic fit for us” said Robert Froese, CEO of Bob’s Your Uncle. “We have a strong presence in the food category and Second Harvest was a natural alignment.” “Hearing the words ‘food justice’ caught our attention – we spend so much time singing the praises of Toronto it’s hard to imagine there are people here without enough food. Second Harvest is a unique and important organization and we are excited to contribute to their efforts.”


Bob’s Your Uncle will develop brand strategy and all communications for Second Harvest including Toronto’s premier food event, Toronto Taste.


The first projects for Second Harvest from Bob's Your Uncle is campaigns for their two main fund raising initiatives Toronto Taste and Lunch Money Days.

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