Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Sebastian Strasser’s Mercedes Benz Spot Celebrates Bertha Benz for IWD

Creative 625 Add to collection

RadicalMedia director teams with Anorak and antoni Garage on International Women's Day ad

Sebastian Strasser’s Mercedes Benz Spot Celebrates Bertha Benz for IWD

Mercedes Benz’s latest spot, directed by RadicalMedia's Sebastian Strasser and produced by ANORAK, celebrates International Women’s Day by telling the story of Bertha Benz who, in 1888, went on the first long-distance journey in an automobile. The commercial depicts a vignette of Bertha’s car breaking down in a town who’s inhabitants are sceptical, even afraid, of her and the machine she is operating. Bertha remains calm and focused on finding a solution for the broken down vehicle. She persuades a pharmacist in the town to give her ligroin petroleum which restores the automobile’s power and allows Bertha and her children to continue on their long journey. Bertha believed in more than a car, she believed in herself. It took Bertha 12 hours to complete the 106km journey to her parents’ house in Pforzheim. The pharmacy where she bought ligroin is considered the first gas station in history. She introduced her husband’s invention to the world and changed our lives forever. 

Not only is the story of Bertha’s journey powerful in itself, but Strasser’s spot also tells a more subtle story of a young girl who is fearful at first, but then inspired by Bertha’s journey. A great nod to all of the women in history who have become role-models to young girls who are aspiring to great futures. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: Anorak Films

Executive Producer: Christioh Petzenhuaser

Director: Sebastian Strasser

Production Service

Production Service Company: ICON Films

Producer: Alex Molea

Post Production / VFX

Post Production Company: The Mill London & SLGH Slaughterhouse Berlin

VFX Supervisor: Dan Williams

Producer: Christian Wagehenkel and Justin Stiebel

Creative Agency

Creative Agency: Antoni Berlin GmbH & Co. KG

Copywriter: Andre Santa Cruz

Art Director: Serban Porupca

Producer: Sebastiaan Peters


Music Supervision: Raine Burchell

Composer: Lorne Balfe


Brand: Mercedes Benz

Genres: People, Scenic, Storytelling, Dialogue

Categories: Automotive, Cars

RadicalMedia US, Fri, 08 Mar 2019 23:13:40 GMT