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Sebastian Strasser Tracks Mum and Son's 30-Year Relationship in Emotive Film for Renault

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Together with Publicis Conseil, Renault Group opens 'The New Chapter of a Great Story' for the launch of the new Clio Hybrid
Sebastian Strasser Tracks Mum and Son's 30-Year Relationship in Emotive Film for Renault
Emblematic of its time since its launch in 1990, the Renault Clio has been an international success for 30 years. Over time, it has evolved while still retaining its DNA. As the Renault Group pursues its drive to make electric mobility accessible to all, the Renault Clio now writes a new page in its history by offering a hybrid powertrain.

To launch this new model, Renault and Publicis Conseil designed a delicate, emotionally charged campaign titled 'The New Chapter of a Great Story', directed by Sebastian Strasser.


The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, whose design evolves with the shots. Taking us through these moments in life – sometimes funny, moving the other times – we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.


More than ever, the Renault Clio is the ideal car to accompany them throughout their lives.

This new chapter of the Clio advertising saga opens with a long format in France from 23rd August, and then in the rest of Europe. 

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Client

Client: Renault

Advertising managers: Carine Gailliez, Hortense Isnard, Julia Norbert-Papin, Laurence Hertzberg, Julie Savoure, Xavier Martinet, Isabelle Fossecave and Giovanni Costa

Ad agency

Ad agency: Publicis Conseil

President overseeing creativity: Marco Venturelli

Creative Director: Marcelo Vergara

Artistic Director: Jean-Baptiste Blandin

Copywriter: Thibault Froment

Producer Agency: Sarah Bouadjera

Agency Managers: Jean-Guy Saulou, Guillaume Foskolos, Filippo Dell'Osso, Grégoire Verdet, Marie Blineau, Louise Bolzinger, Jérôme Goldman, Hortense Amis and Chloé Frappereau

Production

Director: Sebastian Strasser

Production company: Grand Bazar

Producer : Gaetan Le Goff

Production Manager : Renaud Jaget

Co-Chair Prodigious: Christopher Thiery

Post-production

Post-production (Prodigious): Vincent Bordier

Sound production (Prodigious): Boris Jeanne

Business Affairs (Prodigious): Romain Busnel

Music: existing

Title: A Caged Bird-Imitations of Life ft. Roots Manuva'

Composers: JASON SWINSCOE (25%), RODNEY SMITH (50%), DOMINIC SMITH (25%)

Publisher 1: Just Isn't Music

Label: Ninja Tune

Categories: Automotive, Cars

Publicis Conseil, Tue, 25 Aug 2020 13:22:52 GMT