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Sebas and Clim Bring Some Handcrafted Charm to Iron Mountain Spot

08/10/2014
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Bland industry gets a surprisingly creative ad

Agency Velocity has launched its new spot for Iron Mountain. The spot was directed & produced by duo Sebas and Clim.

Sebas and Clim said: "After seeing how the brand communicates through all its corporate elements, we couldn't resist proposing them to use hand made papercraft elements." 

"Our friend and respected paper craft artist Lobulo has been the one in charge of creating all the elements designed by us. "

They continued: "The colours, the materials, the rhythm of the editing, the sound effects and an accurate post-production process made this video simple, unexpected, clean, straight to the point, friendly and contemporary. After producing Mad in Spain and now this project, we are continuing our exploration of different paths other than 2D animation and motion graphics, having in mind that the technique is not relevant when it comes to deliver the idea."



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