Seat New Zealand has today announced its appointment of DDB as its creative agency.
Worldwide has an established relationship with Seat in a number of
markets, including setting up a dedicated agency, C14, based out of
Barcelona which leads the brand's marketing communications for the whole
The New Zealand team will draw on learnings and expertise from across
the international network and is working closely with C14 to take
advantage of insights that come out of Europe and, where possible, apply
James Yates, Seat New Zealand general manager, says the business is excited about the new partnership.
Yates: "The team at DDB are leaders in digital creativity and through
our global partnership have a deep understanding of our brand values.
Through intelligent and effective communications strategies, we are
confident that we'll be able to grow our business in the New Zealand
market with great success."
Justin Mowday, DDB NZ CEO, says he's
thrilled to be working with Seat and looks forward to helping Kiwis
fall in love with the brand.
Says Mowday: "Seat is a truly
innovative brand that's well-respected globally. We are thrilled to have
the opportunity to share the Seat story with a local Kiwi audience. Our
aim is to drive fame, feeling and fluency for the brand that will see
many Seats driving out of the Seat store in the very near future."