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Seat Appoints DDB NZ as New Creative Agency

Hires, Wins & Business 122 Add to collection

The appointment will see DDB leading all marketing communications as the Spanish car brand looks to grow its presence in the New Zealand market

Seat Appoints DDB NZ as New Creative Agency
Seat New Zealand has today announced its appointment of DDB as its creative agency.

DDB Worldwide has an established relationship with Seat in a number of markets, including setting up a dedicated agency, C14, based out of Barcelona which leads the brand's marketing communications for the whole of Europe.

The New Zealand team will draw on learnings and expertise from across the international network and is working closely with C14 to take advantage of insights that come out of Europe and, where possible, apply locally.

James Yates, Seat New Zealand general manager, says the business is excited about the new partnership.

Says Yates: "The team at DDB are leaders in digital creativity and through our global partnership have a deep understanding of our brand values. Through intelligent and effective communications strategies, we are confident that we'll be able to grow our business in the New Zealand market with great success."

Justin Mowday, DDB NZ CEO, says he's thrilled to be working with Seat and looks forward to helping Kiwis fall in love with the brand.

Says Mowday: "Seat is a truly innovative brand that's well-respected globally. We are thrilled to have the opportunity to share the Seat story with a local Kiwi audience. Our aim is to drive fame, feeling and fluency for the brand that will see many Seats driving out of the Seat store in the very near future."
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DDB New Zealand, Mon, 17 Sep 2018 00:42:07 GMT