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Sean Combs Starts a Revolt for Time Warner

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Ogilvy, Mass Market and Pretty Bird create an epic rockstar rage

Sean Combs Starts a Revolt for Time Warner

Throwing a rockstar rager has never hit this close to home before now. 

 

MassMarket and Ogilvy joined the party with Prettybird director Paul Hunter and Time Warner to launch the new TV network “Revolt.” 

 

Time Warner Cable "Revolt" from MassMarket on Vimeo.

 

“The next revolution of music programming is here and it’s a wild, non stop celebration,” commented MassMarket VFX Supervisor Brendan Fitzgerald. “This is where the action is happening. This is your backstage pass. And this crazy, exciting lifestyle of music and mayhem - it’s all coming to your living room.”

 

 

MassMarket was on set working with director Paul Hunter to bring the madness to life, helping capture the right vibe in camera and collaborating on various shot techniques while filming.

 

 

“There was so much action and energy on set, it was really infectious,” added Fitzgerald. “There was a lot of improvisation with the props that created these fun, genuine moments throughout the spot. Most ended up making the final cut.”

 

 

Back in the studio, MassMarket worked to finesse the chaos, pimping out the school bus interior, applying graffiti tags, completing environmental extension and adding pyrotechnics to augment the revelry of the live action. 

 

 

Rock on.

 

 

 

 

Credits
Agency: Ogilvy
Agency Location: NY
Executive Creative Director: Tommy Henvey
Copywriter: Holden Rausc
Art Director: Lisandro Ancewicz
Executive Agency Producer: Patti Mcconnell
Producer: Garrett Crabb
 
 
Production Company: Prettybird
Production Company Location: LA
Executive Producer: Ali Brown
Producer: Leora Glass
Director: Paul Hunter
DOP: Jeff Cutter
Production Designer: Kristen Vallow
 
 
Post Production Company: MassMarket
Post Production Company Location: NY
Executive Producer:  Louisa Cartwright
VFX Producer:  Giselle Bailey
VFX Supervisor(s): Andy Jones, Brendan Fitzgerald
Lead 3D Artist(s):  Brendan Fitzgerald
Lead Compositor(s):  Drew Downes, Susanne Sharping
3D Artist(s): Brendan Fitzgerald, Andrew Cohen, Dave White, Ieva Sauciunaite
Compositor(s):  Drew Downes, Jamie Scott, Susanne Sharping, Aska Otake, Warren Paleos, Brendan Fitzgerald


Editorial Company: Crew Cuts
Editorial Company Location: NY
 

 
Telecine Company: CO3
Colorist: Stefan Sonnenfeld

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lbbonline.com, Mon, 28 Oct 2013 15:14:52 GMT