Los Angeles-based creative agency AV Squad and director Peter McKeon school singer Seal on the dangers of coastal performing in a humorous new promo for the 29th Season of Discovery’s Shark Week. The spot finds the Grammy-winning singer crooning his iconic “Kiss From a Rose” hit to a crowd of adoring fans on a jetty, when he is suddenly swallowed whole by a shark from behind. The promo shows ‘it’s still a bad week to be a seal,’ in more ways than one. Discovery’s wildly popular Shark Week kicks off July 23.
AV Squad executed the promo entirely in-house with additional 3D modelling from The Important Looking Pirates, working closely with the Discovery creative team to usher the comedic spot to completion.