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Seagram's 7 Crown Slides into 7UP's DMs This Valentine's Day

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The American Whiskey shoots its shot with 7UP for the classic 7&7
Seagram's 7 Crown Slides into 7UP's DMs This Valentine's Day

Love is in the air this Valentine’s Day and Seagram’s 7 Crown is sliding into the DMs of its favourite companion, confidant, lover, and friend.

Seagram’s 7 Crown is shooting its shot with 7UP by sending an innocent (yet thirsty) 'late night' DM to 7UP expressing its longing and love for the classic soda beverage. Hubba hubba!

Cupid’s arrow has truly struck the whiskey brand this season, with Seagram’s 7 Crown fully opening up its heart to 7UP after years of silence. So much so that it created a special gift for 7UP, a heart-shaped box filled with Seagram’s 7 Crown that was received today. Clearly, some love affairs never fade. In a world full of complicated cocktails, the 7&7 is an easy classic, combining the smooth taste of Seagram’s 7 Crown and 7UP; it’s the perfect choice for anyone who loves to have a casual mixed drink.

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Client

Advertiser: Seagram's 7 Crown

SVP, North America Whiskey at Diageo: Sophie Kelly

Brand Director, Whiskey: Jason Sorley

Associate Brand Manager: Victoria David

Creative Agency

Creative Agency: Forsman & Bodenfors New York

Creative: Rob Hirst-Hermans

Creative: Jose Maria Almeida Neves

Creative: Claudette Martin

Creative: Matt Creamer

Account Services: Maureen Link

Account Services: Corey Weilheimer

Project Manager: Kaylah Majeed

Strategy: Steve Gorski

Integrated Production: Kim Jose

Print Production: Deirdre McMurray

Content Production: Liv Imperatore

Integrated Production: Nina Randall

Business Affairs: Matt Friday

Photography & Editor: Zach Stone

Studio: Tom Sexton

Forsman & Bodenfors New York, Fri, 14 Feb 2020 16:40:41 GMT