Brand transformation agency SCS has enlisted the 'Most Interesting Claus in the World' for its 2021 Holiday Greeting.

To say thank you, and to build anticipation for the coming year, SCS tapped ad icon Johnathan Goldsmith to assume the role of Santa’s long-lost cousin. Through social media posts, email messaging, and QR codes, the agency is directing recipients to a custom Holiday landing page where visitors can watch a special cameo video message from Goldsmith, who is known for his prior featured role as Dos Equis’ Most Interesting Man in the World.

2021 was a very interesting year for SCS. In addition to producing creative work that brought clients, old and new, into emerging media spaces, like DTC, the Metaverse, and Web 3.0, they also purchased Atlanta-based agency, Swarm, to help expand their capabilities and lay the bedrock for an even bigger future. 

As the face of one of the most memorable ad campaigns of all times, Goldsmith made a fun addition to lighthearted Holiday Greetings with the help of Cameo and its access to celebrities. It also shows that after an exceptional year for SCS, gratitude, and majorly festive celebrations, are in order!