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Scotts Miracle-Gro Reminds People of the Importance of Home


New spot from VaynerMedia demonstrates how our homes provide everything we need to enjoy summer to the fullest

Scotts Miracle-Gro Reminds People of the Importance of Home
With many vacation plans on hold for this summer, Scotts Miracle-Gro wanted to showcase all the unique possibilities of what can happen in your own backyard. Today, the brand released a sixty-second spot, titled 'Home' to remind people that all it takes to make memories at home is a little imagination.

The film, created by VaynerMedia, uses UGC footage from real people across America - from new gardeners experiencing their first vegetable harvest, to parents hosting their children’s graduation in their backyard, to families having fun and making the best of their lawn - demonstrating how our homes actually provide everything we need to enjoy this summer to the fullest. It is aptly accompanied by the song 'Our House' by Madness. This year is the perfect reminder that the best summer memories can happen in our own backyard.  

The TVC will debut today during both of Major League Baseball’s opening games.


Agency / Creative
Post Production / VFX
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VaynerMedia North America, Thu, 23 Jul 2020 16:53:45 GMT