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Scotts Miracle-Gro Reminds People of the Importance of Home

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New spot from VaynerMedia demonstrates how our homes provide everything we need to enjoy summer to the fullest
Scotts Miracle-Gro Reminds People of the Importance of Home
With many vacation plans on hold for this summer, Scotts Miracle-Gro wanted to showcase all the unique possibilities of what can happen in your own backyard. Today, the brand released a sixty-second spot, titled 'Home' to remind people that all it takes to make memories at home is a little imagination.

The film, created by VaynerMedia, uses UGC footage from real people across America - from new gardeners experiencing their first vegetable harvest, to parents hosting their children’s graduation in their backyard, to families having fun and making the best of their lawn - demonstrating how our homes actually provide everything we need to enjoy this summer to the fullest. It is aptly accompanied by the song 'Our House' by Madness. This year is the perfect reminder that the best summer memories can happen in our own backyard.  

The TVC will debut today during both of Major League Baseball’s opening games.

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Client

Client: The Scotts Miracle-Gro Company

Vice President, Advertising: John Sass

Senior Vice President, Brand Marketing: Josh Peoples

Vice President, Digital Marketing, Media and Operations: Bill Liftin

Agency

Agency: VaynerMedia, New York

Chief Creative Officer: Rob Lenois

Executive Creative Director: Mike Pierantozzi

Creative Directors: Tim Clarke and David Gonsalves

Senior Copywriter: Kevin O’Connell

Senior Art Director: Luke Ulery

EVP: Nick Miaritis

SVP: Connor Bryant

Account Director: Alex Slavin

Senior Account Executive: Michelle Chammas

Producer: Paul Rubin

Project Manager: Matt Palma

Director of Business Affairs: Jaymie Lipman

Manager, Business Affairs: Jessica Cohn

Edit: Rock Paper Scissors

Editor: Aaron Tompkins

Executive Producer: Eve Kornblum

Post Producer: Shayna Rubin

Assistant Editor: Michael Shugarman

Finishing: VaynerProductions

Chief Production Officer: Aaron Kovan

Executive Post Producer: Laura Shea

Post Producer: Cindy Keenan

Assistant Editor: Ananda Ferrari Ossanai

Colourist: David Torcivia

Audio Engineer: TJ Dumser

Compositor: Henry Hilaire

Music: 'Our House' by Madness

VaynerMedia, Thu, 23 Jul 2020 16:48:55 GMT