Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Scottish Widows Seeks to Close the Gender Pension Gap with IWD Campaign


Campaign from adam&eveDDB highlights the need for young women to engage with their retirement savings at the earliest possible point

Scottish Widows Seeks to Close the Gender Pension Gap with IWD Campaign

Launching on International Women’s Day, life insurance and pensions company Scottish Widows’ Gender Pension Gap campaign has been brought to life in print, social and radio. Created by adam&eveDDB, the campaign aims to encourage women to engage with their pension as early as possible and follow expert tips and advice from Scottish Widows to help close the £100,000 Gender Pension Gap.

On average women in their twenties today are on course to retire with £100,000 less in their pension than men the same age. To get the same size pension as a man, they would have to start work a lot younger. This affects millions of women around the UK, with many not knowing it’s a problem until it’s too late. 

As well as raising awareness of the issue and encouraging women to take action, Scottish Widows are taking on the gap by lobbying the government and by working with employer pension schemes across the UK. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Pension and retirement, Finance

adam&eveDDB, Mon, 08 Mar 2021 19:03:35 GMT