Scott Weintrob Directs For Cadillac XTS

LIMEY Director Scott Weintrob and Owner/Executive Producer Andrew Denyer collaborated closely with the ad agency creatives from Fallon to shoot an incredibly extensive new web campaign for the all-new 2013 Cadillac XTS luxury sedan.

 

Featuring Cadillac spokesperson Gunner Wright, the 11-spot campaign relied heavily on Weintrob’s expertise shooting cars; being one of the most groundbreaking Directors for BBC’s worldwide hit “Top Gear.” Weintrob has also just wrapped a pilot for AMC for Michael Bay entitled “American Muscle;” and is the Executive Producer/Creator for the new hit MTV2 series “The Dub Magazine Project” focused on cars and car culture.

 

To view two signature spots from the new Cadillac XTS campaign visit: http://bit.ly/LPpFDJ

 

According to LIMEY’s Denyer, this was a perfect project for Weintrob: “Scott was the best choice because of his experience shooting for the UK BBC series ‘Top Gear.’ Not only did Scott instinctively know the best and unique ways to shoot a car and demonstrate its features, but his experience working with the three presenters on ‘Top Gear’ [Jeremy Clarkson, Richard Hammond and James May] meant Scott knew how to get natural performances and editorial options as Gunner drove and talked about the car. It was also Scott's ability to work very fast, creating many editorial options and still deliver great looking film on a limited budget that cemented him as the best Director for the job. His youthful and engaging personality was a plus.”

 

Denyer adds that full credit goes to the agency Producer at Fallon Pat Sidoti. “Pat is one of the smartest young Producers I have had the pleasure to work with,” notes the EP. “Pat saw Scott’s potential and had faith in him as the right Director for the job, and was able to share that enthusiasm with Creative Directors Matt Soldan and Whitney Jenkins.”

 

For Weintrob, shooting a campaign for Cadillac and Fallon was the pinnacle for any car enthusiast and filmmaker. “Fallon is one of the coolest agency working today in automotive advertising, and this was such a great opportunity,” says the Director. “There is one spot in the campaign that is definitely my favorite, because we shot at night in a storm above cloud level. It was hardcore filmmaking. Shooting the racecar in ‘Stopping Power’ was also a highlight. I shot tracks around the world for BBC’s ‘Top Gear,’ and you need a certain amount of car knowledge to shoot a racecar. It was fantastic.”

 

Weintrob agrees that the collaboration with the agency creative team was exceptional, since they shot in three stages over three months this past spring. “We shot a pretty extensive cross section of car advertising, including interiors, beauty, dialogue, high-action car footage, so every day was a challenge, but also really exciting. Working with Pat and Matt from the agency was my best shooting experience to date. They were very collaborative and interesting to work with,” concludes the Director.

 

Credits:

Cadillac XTS

Spot Titles: “Magnetic,” “Bumpers,” “AFB Night Rider,” “Bridges”

Client: GM Cadillac

 

Ad Agency: Fallon

Executive Creative Directors: Todd Riddle, Bruce Bildsten

Creative Directors: Matt Soldan, Whitney Jenkins

Art Director: Ryan McInnis

Copywriter: Charlie Kuhn 

Head of Integrated Production: Corey Esse

Integrated Producers: Pat Sidoti, Erin Simle

 

Production Company: LIMEY

Director: Scott Weintrob

Executive Producer/UPM: Andrew Denyer 

 

Editorial Company: Volt Studios

Executive Producer: Charlie Lach

Editor: Erik Carlson

 

Cadillac XTS

Spot Titles: “Stopping Power,” “Sensor Fusion” “CUE series”

Client: GM Cadillac

 

Ad Agency: Fallon

Executive Creative Directors: Todd Riddle, Bruce Bildsten

Creative Directors: Matt Soldan, Whitney Jenkins

Art Director: Ned Munson

Copywriter: Charlie Kuhn

Head of Integrated Production: Corey Esse

Integrated Producers: Pat Sidoti, Erin Simle

 

Production Company: LIMEY

Director: Scott Weintrob

Executive Producer/UPM: Andrew Denyer 

 

Editorial Companies: Volt Studios/Cutters

Executive Producer: Charlie Lach (Volt)

Executive Producer: Nicole Visram (Cutters)

Editor: Ryan McGuire