Rethink
Thu, 07 Apr 2022 13:27:25 GMT
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Scotiabank’s Latest Brand Campaign Is a Response to Unsolicited and Bad Advice
'Bad Advice' marks Rethink’s first major brand work with Scotiabank
Scotiabank's new campaign from Rethink - aptly titled Bad Advice - is a response to the onslaught of unsolicited advice that we find ourselves faced with today. Everything from relationship advice, to financial advice, to parenting advice.
A majority of Canadians find the financial world more confusing and complex than they did five years ago. And unsolicited, automated, and downright bad advice about money is a big cause of this confusion, with 54% of Canadians admitting to receiving bad financial advice at least once.
That’s why, when it comes to financial advice, Scotiabank is looking at things differently. The bank’s been on a mission to actually get to know its clients, so the bank can give personalised (and therefore good) advice.
view more - Creative
Scotiabank – Bad Advice
Title: Bad Advice
Client: Scotiabank
Chief Creative Officer: Aaron Starkman
Creative Director: Dhaval Bhatt
Associate Creative Director/Art Director: Max Bingham
Associate Creative Director/Writer: Brendan Scullion
CSO: Sean McDonald
Strategy: Crystal Sales, Strategy Director
Broadcast Producer (in house): Olia Dallimore, Andrew Schulze
Production Company: Scouts Honour
Director: Mark Zibert
Editing house: Nimiopere
Editor: Graham Chisholm
Assistant: Bryan Reuben
Director of Photography: Erik Kaskens
Line Producer: Rita Popielak & Simon Dragland
Post Production House: The Vanity
Audio House: Vapour Music
Audio Director: Ted Rosnick
Date of First Appearance: Sunday, March 27
Producer (Audio House): Kat Stewart & Kailee Nowosad
Engineer: Julian Rudd
VFX: Sean Cochrane (The Vanity)
Producer: Stephanie Pennington
Colour: Eric Whipp (Alter Ego)
Account Services:
Niki Sahni - Group Account Director
Kara Schulz - Account Manager
PR:
Meredith Montgomery - Strategic Communications Lead
Lianne George - Editorial Lead
Sara Lemmermeyer - Account Director
Client:
John Rocco - Vice President Marketing - Canadian Banking
Katie O’Donovan - Director of Everyday Banking and Investments
Alexei Northover - Senior Manager, Marketing
Genres: Comedy
Categories: Banking, Finance
Rethink, Thu, 07 Apr 2022 13:27:25 GMT
