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Scotiabank’s Latest Brand Campaign Is a Response to Unsolicited and Bad Advice

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'Bad Advice' marks Rethink’s first major brand work with Scotiabank

Scotiabank’s Latest Brand Campaign Is a Response to Unsolicited and Bad Advice

Scotiabank's new campaign from Rethink - aptly titled Bad Advice -  is a response to the onslaught of unsolicited advice that we find ourselves faced with today. Everything from relationship advice, to financial advice, to parenting advice.

A majority of Canadians find the financial world more confusing and complex than they did five years ago. And unsolicited, automated, and downright bad advice about money is a big cause of this confusion, with 54% of Canadians admitting to receiving bad financial advice at least once. 

That’s why, when it comes to financial advice, Scotiabank is looking at things differently. The bank’s been on a mission to actually get to know its clients, so the bank can give personalised (and therefore good) advice. 

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Scotiabank – Bad Advice

Title: Bad Advice

Client: Scotiabank

Chief Creative Officer: Aaron Starkman

Creative Director: Dhaval Bhatt

Associate Creative Director/Art Director: Max Bingham

Associate Creative Director/Writer: Brendan Scullion

CSO: Sean McDonald

Strategy: Crystal Sales, Strategy Director

Broadcast Producer (in house): Olia Dallimore, Andrew Schulze

Production Company: Scouts Honour

Director: Mark Zibert

Editing house: Nimiopere

Editor: Graham Chisholm

Assistant: Bryan Reuben

Director of Photography: Erik Kaskens

Line Producer: Rita Popielak & Simon Dragland

Post Production House: The Vanity

Audio House: Vapour Music

Audio Director: Ted Rosnick

Date of First Appearance: Sunday, March 27

Producer (Audio House): Kat Stewart & Kailee Nowosad

Engineer: Julian Rudd

VFX: Sean Cochrane (The Vanity)

Producer: Stephanie Pennington

Colour: Eric Whipp (Alter Ego)

Account Services:

Niki Sahni - Group Account Director
Kara Schulz - Account Manager


Meredith Montgomery - Strategic Communications Lead
Lianne George - Editorial Lead
Sara Lemmermeyer - Account Director


John Rocco - Vice President Marketing - Canadian Banking
Katie O’Donovan - Director of Everyday Banking and Investments
Alexei Northover - Senior Manager, Marketing

Genres: Comedy

Categories: Banking, Finance

Rethink, Thu, 07 Apr 2022 13:27:25 GMT