Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Scotiabank’s Latest Brand Campaign Is a Response to Unsolicited and Bad Advice

ADD TO COLLECTION

'Bad Advice' marks Rethink’s first major brand work with Scotiabank

Scotiabank’s Latest Brand Campaign Is a Response to Unsolicited and Bad Advice

Scotiabank's new campaign from Rethink - aptly titled Bad Advice -  is a response to the onslaught of unsolicited advice that we find ourselves faced with today. Everything from relationship advice, to financial advice, to parenting advice.

A majority of Canadians find the financial world more confusing and complex than they did five years ago. And unsolicited, automated, and downright bad advice about money is a big cause of this confusion, with 54% of Canadians admitting to receiving bad financial advice at least once. 

That’s why, when it comes to financial advice, Scotiabank is looking at things differently. The bank’s been on a mission to actually get to know its clients, so the bank can give personalised (and therefore good) advice. 

CREDITS

Agency / Creative
Brand
Editorial
Music / Sound
Production
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Finance, Banking

Rethink, Thu, 07 Apr 2022 13:27:25 GMT