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Scotch & Soda's ‘From Amsterdam, From Everywhere’ Inspires Us to Stay Curious

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The Dutch clothing brand's new spot made by Publicis 133 reflects the company's values of exploration

Scotch & Soda's ‘From Amsterdam, From Everywhere’ Inspires Us to Stay Curious

Scotch & Soda, a Dutch Fashion House, reveals with Publicis 133 a new print campaign and manifesto film that raises the question of borders and curiosity of new places.

 

An echo of the brand values: a blend of curiosity, irreverence and optimism. A nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when the designers head to the road to unearth remarkable finds.

 

Antoine Bonodot, Creative Director of the brand’s advertising agency Publicis 133, adds "This time, we wanted to symbolise the fact that Scotch & Soda brought back not only inspirations from the world, but also habitats. More than a simple brand positioning, it’s a pretty unique state of mind: a mix of curiosity, elegance and open-minded spirit. Thanks to that, we have been able to build a campaign that is clearly celebrating the come back of spring, in Amsterdam, and we’re loving it.”


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lbbonline.com, Fri, 24 Mar 2017 09:48:47 GMT