Scotch Painter’s Tapes Creates Inspirational Mural to Inspire New Generations of Young Artists

Creative 214 Add to collection
Venables Bell & Partners educates consumers on the variety of tools offered by Scotch with a partnership with the Young Aspirations Young Artists organisation
Scotch Painter’s Tapes Creates Inspirational Mural to Inspire New Generations of Young Artists
Project prep is a necessary evil, but if you turn back the time on any great paint job with the proper prep, you’ll probably find it kicked off with somebody prepping with Scotch Painter’s Tapes. However, DIYers and professional painters may not know that they need a different type of painter’s tape for different surfaces – it’s not one size fits all.

To combat this confusion, the makers of Scotch Painter’s Tapes are reinventing the masking tape category and shopping experience to simplify products at shelf for consumers and help users choose the right tape for any paint job. They're also launching a new campaign with Venables Bell & Partners to educate consumers on the breadth of tools and variety of tapes. For the first time in its history, the brand is shifting the focus from product messaging to communicating the full masking tape portfolio. 



To create the new spots, Scotch Painter’s Tapes teamed up with mural artist Matt W. Moore who painted an intricate, geometric mural spanning a variety of surfaces both indoors and outdoors. The backdrop of the films is YAYA (Young Aspirations Young Artists), a New Orleans based organisation for young artists, where the mural will live to bring inspiration and lift to a community for all to enjoy.



Venables Bell & Partners associate creative director/copywriter, Ryan Hoercher says: “Scotch Painter’s Tapes is one of those products that’s best proven through demonstration, so it was only natural to partner with muralist, designer and all around creative ninja Matt W. Moore to take the project to the next level. We then found the perfect canvas for Matt, which wasn’t a canvas at all. Partnering with YAYA – a community art space in New Orleans – helped bring the mural to life while inspiring a new generation of young artists.”
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: 3M

Brand: Scotch Painter’s Tape

Post Production / VFX

Post Production Company: MPC

Colourist: Kris Smale

Executive Producer: Elexis Stearn

VFX Creative Director: Claus Hansen

VFX Artist: Gustavo Bellon

VFX Senior Producer: Karena Ajamian

VFX Associate Producer: Ciaran Birks

Offline

Edit Company: Cut + Run

Editor: Stacy Peterson

Edit Assistant: Beth Cohon

Creative Agency

Creative Agency: Venables Bell & Partners

Executive Creative Director: Will McGinness

Creative Director: Gus Johnston

Copywriter: Matt Waronker

Art Director: Ken Tsuchiya

Producer: Jenna Van Deventer

Founder, Chairman: Paul Venables

Partner: Will McGinness

ACD/Copywriter: Ryan Hoercher

Director of Integrated Production: Hilary Coate

Group Brand Director: Meredith Osterhoff

Head of Brand Management: Michael Chase

Production Company

Production Company: Curfew

Director: Mark Smith and Spencer Dennis

DOP: Matt Bachelor

Executive Producer: Kathryn Berk

Line Producer: Maury Strong

Music

Music Company: Barking Owl

Composer: Garron Chang

Music Coordinator: KC Dossett

Sound Design & Mix: AJ Murillo

Executive Producer: Kelly Bayett

Genres: People

Categories: Stationery, Home

Venables Bell + Partners, 1 year ago