Project prep is a necessary evil, but if you turn back the time on any great paint job with the proper prep, you’ll probably find it kicked off with somebody prepping with Scotch Painter’s Tapes. However, DIYers and professional painters may not know that they need a different type of painter’s tape for different surfaces – it’s not one size fits all.

To combat this confusion, the makers of Scotch Painter’s Tapes are reinventing the masking tape category and shopping experience to simplify products at shelf for consumers and help users choose the right tape for any paint job. They're also launching a new campaign with Venables Bell & Partners to educate consumers on the breadth of tools and variety of tapes. For the first time in its history, the brand is shifting the focus from product messaging to communicating the full masking tape portfolio. 

To create the new spots, Scotch Painter’s Tapes teamed up with mural artist Matt W. Moore who painted an intricate, geometric mural spanning a variety of surfaces both indoors and outdoors. The backdrop of the films is YAYA (Young Aspirations Young Artists), a New Orleans based organisation for young artists, where the mural will live to bring inspiration and lift to a community for all to enjoy.

Venables Bell & Partners associate creative director/copywriter, Ryan Hoercher says: “Scotch Painter’s Tapes is one of those products that’s best proven through demonstration, so it was only natural to partner with muralist, designer and all around creative ninja Matt W. Moore to take the project to the next level. We then found the perfect canvas for Matt, which wasn’t a canvas at all. Partnering with YAYA – a community art space in New Orleans – helped bring the mural to life while inspiring a new generation of young artists.”