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Scope Explores the Relationship between Human Form and Architecture in Latest Ad

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Bullion Productions' Alexandra Green directs the choreographed spot

Scope Explores the Relationship between Human Form and Architecture in Latest Ad

Bullion Productions director Alexandra Green has directed the latest spot for residential developer Scope. 

The piece takes us on a journey into the persona of Scope properties, with the female lead conceptually representing the brand and its values.

Speaking of the piece, Alexandra said: "Architecture and choreography are both concerned with the body in space and time. In this film we see them existing together in harmony, creating a world where a single lead female governs and manipulates the spaces she inhabits. We follow her as she moves within the walls of the space, a living sculpture. 

Her presence and motion reflect each individual quality that SCOPE properties encapsulates. We watch the space evolve in line with these five pillars: Simple, Comfort, Open, Practical and Everlasting. 

Being both a choreographer and a director this was an amazing opportunity for me to explore interactions between the human form and architecture."

Scope is a residential developer from Thailand. The company's aim is to create a unique, purpose-built corporate structure and a non-traditional business model, all designed to focus on designing and building the highest quality homes. 

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Production Company

Production Company: Bullion Productions

Director: Alexandra Green

DOP: Arthur Loveday

Producer: Drew O'Neil

Creative Agency

Creative Agency: Idea is Everything

Creative Director: Bill Darling

Chief Creative Officer: Lily Darling

Client

Brand: Scope

Genres: Luxury, Choreography, Scenic, Music performance

Categories: Development, Real Estate

Bullion Productions, Tue, 23 Jul 2019 09:19:59 GMT