Global creative agency ATTIK and their clients at Scion share the new Scion FR-S “Makes Everything Epic” thirty second spot. Conceived and produced by ATTIK as part of a cross-media campaign, a 3D version of the spot debuted in theaters across the U.S. this past weekend ahead of 3D screenings of "Captain America: The Winter Soldier."
The spot is now airing on television and appearing on Scion's website found here and the brand’s social media channels as well. To direct, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey." The project also reflects the artistry of cinematographer Mauro Fiore, who won the Oscar for Best Cinematography for "Avatar"
Credits
Client: Scion
Advertising Agency: ATTIK
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Copywriter: Justin Kramm
Art Director: Zack Fagin
Director of Broadcast: Patty Lum
Account Director: Michelle O'Hea
Senior Account Manager: Kumi Croom
Production Company: RSA
Director: Joe Carnahan
Director of Photography: Mauro Fiore
Editorial Company: Stitch
Editor: Dan Swietlik
VFX Company: Zoic Studios
Telecine Company: Incendio
Colorist: Clark Mueller
Final Mix: Lime Studios
Mixer: Mark Meyuhas
Music: Ninja Tune