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Scion 'Makes Everything Epic' In Campaign By ATTIK

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ATTIK's explosion-filled spot makes everything epic for

Scion 'Makes Everything Epic' In Campaign By ATTIK

Global creative agency ATTIK and their clients at Scion share the new Scion FR-S “Makes Everything Epic” thirty second spot. Conceived and produced by ATTIK as part of a cross-media campaign, a 3D version of the spot debuted in theaters across the U.S. this past weekend ahead of 3D screenings of "Captain America: The Winter Soldier."

The spot is now airing on television and appearing on Scion's website found here and the brand’s social media channels as well. To direct, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey." The project also reflects the artistry of cinematographer Mauro Fiore, who won the Oscar for Best Cinematography for "Avatar"



Credits


Client: Scion


Advertising Agency: ATTIK

Executive Creative Director: Simon Needham

Creative Director: Ron Lim

Senior Copywriter: Justin Kramm

Art Director: Zack Fagin

Director of Broadcast: Patty Lum

Account Director: Michelle O'Hea

Senior Account Manager: Kumi Croom


Production Company: RSA

Director: Joe Carnahan

Director of Photography: Mauro Fiore


Editorial Company: Stitch

Editor: Dan Swietlik


VFX Company: Zoic Studios


Telecine Company: Incendio

Colorist: Clark Mueller


Final Mix: Lime Studios

Mixer: Mark Meyuhas


Music: Ninja Tune

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Genres: Action

Categories: Automotive, Cars

lbbonline.com, Fri, 11 Apr 2014 12:17:14 GMT