Schweppes Shines a Light on Effortless Adulting Moments in Here's to Character

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Publicis Italy depicts the arrival and appreciation of adulthood whilst enjoying the sophisticated taste of Schweppes
Schweppes Shines a Light on Effortless Adulting Moments in Here's to Character

The campaign approaches the topic of growing up with fresh eyes, depicting a subtle, refined and surprising transition into maturity and sophistication.

Schweppes is the longest standing brand in its beverage category - dating back to 1783. The drink has several characteristic qualities including its sharp and bittersweet taste, effervescent texture and long-lasting bubbles. Though these qualities make it an acquired taste, ‘Here’s to Character’ was developed specifically to highlight the benefits of growing into sophistication and appreciation. 

Four films portray various versions of this evolution; sometimes bitter, sometimes sweet. One protagonist is on a night out with his father while another leaves room for his friend to talk to the girl of his dreams. As they make these decisions, we see the characters step into a refined bar, signalling their arrival into adulthood. In two other films, viewers see women deciding on a fizzy Schweppes - one after an argument with her partner and the other after realising it’s simply the better choice. 

The campaign, made by Publicis Italy, is featured in film, digital and print versions. It is currently out in various countries.

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Agency: Publicis Italy

Client: The Coca-Cola Company


Publicis Italy

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

CEE Executive Creative Director: Davide Boscacci


TVC

Creative Director/Art Director: Fabrizio Tamagni

Creative Director/Copywriter: Michela Talamona

Creative Director/Copywriter: Michele Picci

Associate Creative Director/Art Director: Francesco Basile

Junior Art Director: Marina Perta

Junior Copywriter: Pamela Bianda

Junior Art Director: Gautier Fenestraz


Digital

Junior Art Director: Gautier Fenestraz

Junior Copywriter: Margherita Teodori

Junior Art Director: Marina Perta

Junior Copywriter: Pamela Bianda

CEE Regional Client Lead: Lorenza Montorfano

Client Service Director: Benedetta Virga

Account Director: Marcia Vales Carneiro

Account Supervisor: Alberto De Simone

Account Manager: Marta Dell’Adami

Account Executive: Greta Pirola

Producer: Erica Lora Lamia

Production: Landia

Director: Agustin Alberdi

DOP: Jasper Wolf

Post Production: Prodigious

Grading: MPC

Colourist: Peter Oppersdorff

Music Composer: Sizzer

Art Buyer: Rossana Coruzzi

Photographer: FM


The Coca-Cola Company

Senior Brand Manager: Jakob Taferner

Senior Content Manager: Alessandra Rebecchi

Social Media Manager: Vittoria Di Stefano

Genres: People, Dialogue

Categories: Soft Drinks, Carbonated Drinks

Publicis Italy, 2 months ago