After a four-way competitive process Schweppes
Australia has appointed Whybin\TBWA Melbourne as its full service agency
partner on the Schweppes brand.
Says Paul Murphy, group
marketing manager, Schweppes Australia: "We have enormous continued
ambitions for the Schweppes brand in Australia and we feel that the
Whybin\TBWA team is absolutely best placed to help us achieve them.
They really understood our business challenge, responding with a strong
strategic and creative idea. We are excited to be partnering with them."
Says Mike Napolitano, managing director, Whybin\TBWA Melbourne: "We are
enormously proud to have been selected by Schweppes Australia to help
them continue to build this iconic brand. The entire process has been
great and we can't wait to begin making the ideas we won the pitch with."