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Schwarzkopf Partners with Orchard to Launch Messenger Chatbot

Hires, Wins & Business 27 Add to collection

Facebook Messenger-based bot will be used to satisfy all colour consulting needs from home

Schwarzkopf Partners with Orchard to Launch Messenger Chatbot

Needing a home hair colour refresh but don't know where to start?

In partnership with Schwarzkopf, Orchard has created the colour consultant chatbot; a Facebook Messenger-based chatbot to assist customers with colouring hair at home.

Powered by a robust recommendation logic, the conversational-style chatbot asks a series of questions to provide the experience of a custom colour consultation. First gathering information about your current hair colour and desired hair colour, a recommendation is narrowed down from over 100 different colour options.

You can watch the demo here.

In some cases, the answer isn't a simple one-step solution, so if the recommendation involves multiple steps or requires a more detailed explanation, the chatbot puts customers in touch with the Henkel Consumer Advice Line – a dedicated team of hair experts, available to continue the consultation over the phone and ensure you get the help you need.

Senior business director at Orchard, Jacqui Pogue says: "The global chatbot market is expected to reach 1.25 billion by 2025, and we are seeing this exponential growth reflected in both the attitudes of customers and the appetites of our clients for new tech. Orchard has several chatbots in development, each with unique utility and applications within its category, to address a customer need quickly and effectively."

Says Andrea Proudy of Schwarzkopf: "We want to empower our customers to have the confidence to colour their hair at home, even during a pandemic. Consumers and businesses alike are embracing AI technology, but it's no surprise the younger generations are leading the growth in chatbot interactions, having grown up with sophisticated technology and strongly valuing the instant gratification of chat over a phone call."

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Credits

Agency: Orchard

Senior UX/CX Strategist: Vadim Vichniakov

Technical Director: Gerard Beckerleg

Senior Business Director: Jacqui Pogue

Project Manager: Armin Alagic

Schwarzkopf Brand Manager: Andrea Proudy

Genres: Dialogue

Categories: Media and Entertainment, Social Media Platforms

Orchard, Thu, 11 Mar 2021 01:38:28 GMT