The School of Communication Arts
Tue, 26 Oct 2021 12:47:37 GMT
In the wake of a fresh influx of awards, which have seen the School of Communication Arts (SCA) retain its position as the most awarded ad school in the world, the School has welcomed three new sponsors into its partnership program.
These prestigious sponsors – dentsu Creative’s brand, experience and content agencies dentsuMB and isobar, socially-led We Are Social agency and leading retailer Specsavers – will bolster the SCA’s current roster of over 100 supporting organisations who provide the School with funds while adding valuable contributions to the education of the next generation of advertising creatives.
By partnering with the SCA, each new sponsor will directly contribute to the training of students, both by funding their courses and by allowing them the opportunity to work on briefs, pitches, and strategy.
Moreover, this kind of support provides an entry into the advertising industry for students who otherwise lack the means to take part in the SCA’s lauded educational programme.
The successes of that programme are felt every year, as over 80 per cent of each cohort goes on to secure employment in the advertising world within six months of course completion.
Approximately 30 per cent of each student cohort is funded through the generosity of sponsors like dentsu Creative, Specsavers and We Are Social, ensuring that a sizable proportion of new advertising creatives are not only highly trained, but from an increasingly diverse array of underrepresented backgrounds.
The students supported by sponsorships are not only well-trained, but often contributors to the SCA’s growing list of awards.
In recent months, the School has earned 14 D&AD New Blood awards, its fourth consecutive Black Pencil, and eight Cream awards – meaning that 50 per cent of Cream award winners were SCA students, marking them out as some of the best portfolio-based graduates in the industry.
James Morris, CEO creative dentsu UK and EMEA said: “This is a true partnership, in which talent and opportunity will be shared equally. We are both as committed to creative excellence as we are to broadening access to the industry. As we look to the future of communications, the relationship between brands, people and the world we live in, we’re going to need the kind of contemporary creativity SCA students have in their DNA as well as the broad spectrum of talent they represent. We’re already fortunate to have SCA grads in our creative department and are looking forward to deepening our relationship.”
Sue Higgs, joint ECD dentsuMB added: “The talent that comes out of the SCA is mind blowing. The way the students are encouraged to think, to question and to find their own voices is something that’s truly unique and will bring true creativity to our agency and industry.”
Nicola Wardell, managing director The Agency, Specsavers said: “Our purpose at Specsavers is to change lives through better sight and hearing and our partnership with SCA gives us an opportunity to extend our purpose to the world of communications. As a brand whose work is such a part of advertising culture, we have a responsibility to try to positively influence the industry. In addition, to have access to such diversity of talent and thought is a huge bonus. We’re looking forward to forging relationships with the school, the students, and of course mutually driving some great work.”
Jim Coleman, UK chief executive, We Are Social, said: “"We're delighted to support the SCA and we hope our commitment will allow them to build on the already brilliant achievements to date. The School's selection process removes all privilege - this is very much in line with the direction we believe the advertising industry needs to head in. We need more people in agencies who haven't been able to benefit from their connections, and we see this partnership as an investment in a much-needed diverse future workforce. The fact that the SCA is the most awarded ad school in the country was also a huge draw. We can't wait to start being inspired by ideas from these immensely talented students."
Marc Lewis, Dean of the School of Communication Arts, said: “Every new sponsorship is an absolute thrill, as its effects reverberate across the lives of so many deserving students – and, through them, to the advertising industry as a whole, which is in constant need of new blood and fresh ways of thinking, dreaming, and creating.
I’m particularly excited to be working with our three new partners, given that each represent new horizons for the SCA. The specialist talents of We Are Social and dentsu, alongside the multi-award-winning in-house agency of Specsavers, demonstrates that the ingenuity of our students is equally valuable in the niche world of social strategy and in the broader international landscape of a globally recognised brand.”
Based in Pop Brixton, the School of Communication Arts offers a variety of tuition types, including both in-person and distance learning programmes, which see students create a portfolio, participate in work placements at quality agencies, and secure first-class jobs in prestigious creative organisations.
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