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Schick Razors Reminds Men That 'Skin Has Feelings' in Campaign from MullenLowe NY

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Brand film was directed by 'Durex Moist' filmmaker Kate Cox through Hunky Dory

Schick Razors Reminds Men That 'Skin Has Feelings' in Campaign from MullenLowe NY

Schick Hydro Skin Comfort launches a new brand design and an innovative razor, the Stubble Eraser, with a campaign that reminds men, 'Your Skin Has Feelings'. While the shaving category is filled with tropes that include traditionally rugged masculine cues and a focus on blades as steely technology, Schick Hydro is speaking to modern men who embrace their sensitive side with work that shows love to his relationship with skin.

MullenLowe NY created a campaign that is both cinematic and warm in its photography while also vibrant and playful with the bold new brand colours. With an intimate focus on a range of diverse male profiles in various states of shave, the audience is treated to a collection of witty headlines that address the various ways men truly do have a relationship with their skin. Whether its the tongue-in-cheek tone of 'Skin’s Friend with Benefits' or a reminder that 'Making Up is the Best Part' for the Hydro Skin Comfort after shave gel, the campaign uses each execution to reinforces the metaphor.

The brand film, directed by 'Durex Moist' filmmaker Kate Cox, dramatizes the irritation of past slights from other razors and encourages men to 'Break-Up' with them and mend their skin’s feelings with Schick.

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MullenLowe New York

Managing Director: Rebekah Pagis

Head Of Strategy: Jonny Gadd

Executive Creative Director: Chris Rowson

Creative Director: Emily Sander

Creative Director: Justin Bilicki

Associate Creative Director: Patrick Regan

Associate Creative Director: João Paz

Associate Design Director: Allie Hughes

Creative: Carrie Zettler

Creative: Taylor Whitlock

Group Account Director: Greg Masiakos

Account Director: Matthew Ballew

Assistant Account Executive: Natacha Mihigo

Brand Strategist: Rohan Krishnan

Executive Producer: Perry Kornblum

Sr. Art Producer: Ingrid Adamow

Motion Designer: Carolina Kowalczyk

Sr. Business Affairs: Susan Schaefer


Photography Rep: Anderson Hopkins

Production Company: Hunky Dory

Music house: Found Objects

Photographer: Justin Bettman (Anderson Hopkins)

Director: Kate Cox (Hunky Dory)

Director of Photography: Eira Wyn Jones (Hunky Dory)

Editor: Aaron Tompkins (Rock Paper Scissors)

Audio engineer: Paul Weiss (Sonic Union)

Categories: Shaving, Beauty & Health

MullenLowe U.S., Tue, 16 Mar 2021 10:38:35 GMT