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Schick & JWT NY Invite Women to ‘Prune for June’

11/06/2013
Advertising Agency
New York, USA
77
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Quattro for Women TrimStyle launches

Schick® Quattro for Women® TrimStyle®, the only razor and bikini trimmer in one, launches today the Prune for June Summer Style Contest on http://PruneforJune.com. Now through June 30th consumers are encouraged to discover their trimstyle personality and create a Pinterest board for a chance to win a grand prize of summer must-haves.  


To help spread the word on Prune for June, Schick Quattro for Women has partnered with four top lifestyle and fashion bloggers and a celebrity stylist to create unique Pinterest boards inspired by their own trimstyle personalities. 


- The Landing Strip – Jacey Duprie of www.DamselinDior.com 
- The Stargazer – Elizabeth Dehn of www.BeautyBets.com 
- The Heart Breaker – Cassandra LaValle of www.cocokelley.com 
- The Flash – Danielle Bernstein of www.WeWoreWhat.com  
- The Bare-muda Triangle - Rachael Russell, Fashion Stylist and creator of Style Saves www.stylesaves.org 


To enter the Prune for June Pinterest contest, consumers need to create a summer style board on Pinterest and submit the URL at www.pruneforjune.com. Entrants are encouraged to have friends and family vote on their board entry. The top ten boards for each trimstyle will be based on fan votes. One grand prize winner per trimstyle will be selected based on creativity, uniqueness and overall look and feel to win a prize package worth $2,500. A second place winner will receive a prize package worth $1,000. 


Upon entry and voting, consumers will also be able to download a Schick Quattro for Women TrimStyle coupon for a future purchase. 


Consumers are encouraged to follow the conversation on social media via #PruneForJune and ‘Like’ Schick® Quattro for Women® on Facebook, follow on Twitter at: @QuattroforWomen; Pinterest at: pinterest.com/quattroforwomen to learn more about the brand, Prune for June and other exciting summer promotions.
 

Additionally we encourage consumers to follow all of our partners on Pinterest: pinterest.com/damselindior, pinterest.com/beautybets, pinterest.com/cocokelley, pinterest.com/weworewhat, and pinterest.com/stylesaves. 

 

Credits


Agency: JWT New York 
Client: Schick Quattro for Women TrimStyle
Project Name: Prune for June


THE TEAM    
Executive Creative Director: Sarah Barclay
Creative Director: Billy Faraut
Art Directors: I-Ping Chiang, Marsha Chandy
Copywriters: Erin Copithorne, Hannah Smart 
Chief Creative Officer, North America: Jeff Benjamin
Chief Creative Officer, New York: Matt MacDonald
Planner: Jonathan Disegi
Head of Production: Lisa Setten
Executive Producer: Margaret McLaughlin

Senior Producer: Vishal Dheiman

Project Manager: Jen Schockett
 
Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum
Client Team: Jon Jager, Anna Dietrich, Joseph Klicsu

 

Production Company: Jam 3, Toronto
Media Agency: MEC
Quality Assurance: Sujay Depsikdar

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