Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

SC Singapore's Pinball Ad Playfully Depicts The Potential Of Cashback



TBWA/Singapore's creative spot features an animated pinball machine that highlights the benefits of the SCS cashback credit card

SC Singapore's Pinball Ad Playfully Depicts The Potential Of Cashback
For the launch of Standard Chartered’s new Unlimited Cashback Credit Card, TBWA\Singapore created the ‘Unlimited Joy’ campaign, comprising a 45-second film, out-of-home, digital and print. 
The campaign aims to make Standard Chartered’s cashback credit card the most desirable in Singapore, and communicated the benefits through a charming film featuring a pinball machine.  
“With unlimited cashback on travel, dining and shopping spends, there are endless ways people can add fun and excitement to their lives,” said John Sheterline, creative director at TBWA\Singapore. “The pinball was a perfect way to portray the card’s benefits, as the ball bounces energetically off the machine’s features, rapidly clocking up limitless cashback points.” 
Outlining the key differences from competitors’ cards – unlimited cashback and no minimum spend – the film shows a classic pinball machine with miniature mechanical dioramas that come alive when the ball bounces through a journey and reveals the cashback amount for each category. 
view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
TBWA Worldwide, Fri, 24 Mar 2017 13:26:09 GMT