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Say Hello to the Coca-Cola Sharing Can

Creative 0 Add to collection

Happiness Doubles When You Share It

Say Hello to the Coca-Cola Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke.

“There was one thing they couldn’t share” said Chris Garbutt, Chief Creative Officer, Ogilvy & Mather, France, “The can.”  “So we asked ourselves”, continued Chief Creative Officer, Eugene Cheong, Ogilvy & Mather Asia Pacific, “What if they could?”

With that same sentiment Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible.

Take Coca-Cola Classic’s one person can and design it for two.  Twist, turn and share—“yes”, the Coca-Cola can itself.

Furthered Leonardo O'Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company, “Half for you and half for someone you love. The Coca-Cola Sharing Can is at the heart of the brand's optimistic and social spirit heritage over the past 170 years and delivers yet another unexpected moment of connection and happiness."

Chief Creative Officer , Ogilvy & Mather France, Chris Garbutt 
Chief Creative Officer, Ogilvy & Mather Asia Pacific, Eugene Cheong
Creative Director : Frederic Levron / Yvan Hiot / David Raichman
Copywriter : Baptiste Clinet / Nicolas Lautier / Florian Bodet / Martin Olivier/ XiaoAn Cheng
Art Director : Baptiste Clinet / Nicolas Lautier / Florian Bodet / Martin Olivier / Nicolas Gagner / Erdenechimeg Erden
Illustrator : Robyn Makynson
Producer : James Brook Partridge/ Laure Bayle / Aurélie Appert /
Director : Giovanni Fantoni Modena
Assistant Director : Sibilla Morgantini
Producer : Lorenzo Hassan
DOP : Claude O'Steen
Assistant Camera : Abhilash Chandrasekaran
Account Management: Philip Heimann / Louise Kuegler / Tonya Fossey /
JiaMei Tay/ Anne-Sophie Carbo / Franēois Phan / Laurianne Maury /
Planner : Hadi Zabad / Mark Sinnock
Designer : Martin Olivier / Olivier Brechon
Technical Partner : Capital Innovation

Clients :
John Hackett, Group Director-Marketing & Commercial Leadership, The Pacific Group,
The Coca-Cola Company
Leonardo O'Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company
Andrew Jeffrey, Regional Marketing Director, Singapore, Malaysia, Brunei, The Coca-Cola Company
Anubha Sahasrabuddhe, Marketing Director, Philippines, The Coca-Cola Company
Lindene Cleary, Brand Manager, Singapore, The Coca-Cola Company
June Kong, Public Affairs and Communications Director, Singapore, The Coca-Cola Company

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lbbonline.com, Thu, 30 May 2013 09:14:09 GMT