Say G'Day to our New Asia Pacific Editor, Larissa Meikle

It’s funny how when you admire something from afar it often changes shape when you get closer to it. Glad it’s not the case for me. 

Coming on board with Little Black Book has been a harboured dream of mine for some time – watching the guys build a ship that floats seamlessly across international borders, I was utterly impressed and soon found myself going back to the channel for more treasure. 

Whether to get my dose of captain Laura’s agency words of wisdom or to find out what first mate Addison Capper has to say about a crazy wicked post house kicking goals in some far flung galaxy, it’s true; LBB had me line and sinker.

You could say the team is not afraid of a moving target; they rightly challenge the notions of what it means to be in advertising daily and are constantly on the hunt for the most passionate people and most positively provoking stories. They’re in the business of celebrating creativity, and it shows. 

Like many of you, I feel there’s nothing quite like a deadline (or impossible brief) to get us writers rearing to go – juggling a lukewarm cup of coffee as fingers itch to assault the keyboard. Got. To. Get. Ideas. Down. So, when the editorial team asked me to pen a welcome note to you all, I quietly questioned what I’d have to say. 

Sure, I’ve spent some quality time analysing and debating the great many wonders of adland and hopefully I’ll never stop learning… but there’s definitely one thing I feel safe to say above water: 

We’d be hard pressed finding another industry that doesn't just work hard to play hard but that plays hard to work hard. Plays with that idea, plays with that script, with that code, that product, those taglines, that typography. Learning the language of a new game each and every day. It’s not something to idly cast away.  

Dare I sound a tad bit bias, but from where I’m sitting the AsiaPac region hotshops have their own set of lighthouse game plans up ahead. Judging from the output of our superstar network agencies to our celebrated indies and regional suppliers of cutting edge production, post, sound (you want it, we got it), the rest of the world might have to pay even closer attention to this side of the Pacific Rim. 

I can only speculate a guess here but I’ve got a strong hunch you’ll prove me right. So on that high seas note, please keep me in the loop AsiaPac. I’ll plan to do my best to keep the world’s eyes on you if you kindly share your adventures and wisdom with me. Sounds fair? Many thanks for having me and catch you all on local land real soon.  

Get in touch and say hey to Larissa at: larissa@lbbonline.com