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Sawyer The Dog Stars in New Allianz Spot



Created by Sydney-based Mercerbell

Sawyer The Dog Stars in New Allianz Spot


Sawyer the dog locks his owner out of the car in the sequel to this summer’s Allianz campaign which has been created by MercerBell.
The next instalment of this year’s campaign builds on the reasons why you would choose Allianz for your car insurance – including that customers are rewarded with roadside assistance after they have held insurance for a year.
“Humour and everyday situations are helping to extend the ‘Ahhh-moments’ campaign from last year that broke records for brand awareness and sales,” said Julie Dormand, managing director at MercerBell. 
“In each new instalment of the campaign, we are showing that Allianz is there for Australians in more ways than ever before.”
In addition to the TVC, behind-the-scenes footage will be released on the Allianz YouTube channel which shows humorous clips relating to the making of the commercial with Sawyer the dog. 
Dominic Brandon, group manager marketing and brand at Allianz said: “This commercial is a light hearted and memorable way to convey to customers one of the many great reasons to choose Allianz car insurance.”
TV is supported with radio and digital. 
Dominic Brandon – Group Manager Marketing and Brand, Allianz 
Russell Walsh - Senior Marketing Manager, Direct Insurance, Allianz
David Bell – Executive Creative Director
Mike Nikotin – Art Director 
Liz Kain – Copywriter
Lorraine Gormley – Account Director
Tim Barrett – Senior Account Manager
Chris Dudman – Director
Helen Hendry – Producer
Baz Milas – Agency Producer
Heckler – Post Production


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Genres: Comedy

Categories: Finance, Insurance, Mon, 11 Mar 2013 10:14:37 GMT