As clouds descended onto the Croisette on Thursday evening, Cannes Lions announced the winners of the Lions in the Reach Track and the Innovation Track.
The Reach Track Lions celebrate the insight, strategy and planning that enables brands to effectively reach consumers, at scale, in the ongoing war for attention.
In the Creative Data Lions, 525 entries were received and 26 Lions awarded: 4 Gold, 8 Silver and 13 Bronze. The Grand Prix went to: ‘JFK Unsilenced’, by Rothco | Accenture Interactive, Dublin, for The Times/News UK & Ireland, Ireland.
In the Direct Lions, 2,480 entries were received and 76 Lions awarded: 10 Gold, 27 Silver and 38 Bronze. The Grand Prix went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project.
“Ideas that are human and make us feel, rise above the rest and the Grand Prix, the first large-scale tourism eco-pledge, did just this,” said Direct Lions Jury president: Susan Credle, Global Chief Creative Officer, FCB.
In the PR Lions, 2,111 entries were received and 89 Lions awarded: 14 Gold, 27 Silver and 47 Bronze. ‘Trash Isles’, by AMV BBDO, London, for Plastic Oceans / Ladbible, United Kingdom, picked-up a second Grand Prix after winning a first in the Design Lions.
In the Social & Influencer Lions, 2,027 entries were received and 67 Lions awarded: 13 Gold, 15 Silver and 38 Bronze. The first Social & Influencer Lions Grand Prix was awarded to ‘Nothing Beats a Londoner’, by Wieden+Kennedy, London, United Kingdom, for Nike.
Social & Influencer Lions Jury president: Mark D’Arcy, VP, Chief Creative Officer, Facebook Creative Shop, said, “The way this work was constructed really demonstrates how culture is shaped.”
In the Media Lions, 2,594 entries were received and 85 Lions awarded: 9 Gold, 26 Silver and 49 Bronze. The Grand Prix went to ‘Tesco’s Food Love Stories’, by MediaCom London / BBH London, United Kingdom, for Tesco.
The Innovation Track Lions honour the ventures, products, business transformation and the new data-driven, tech-enabled solutions that push creative boundaries.
In the Innovation Lions, 193 entries were received and 6 Lions awarded: 1 Gold, 1 Silver and 3 Bronze. The Grand Prix went to ‘My Line’, by Mullenlowe SSP3, Bogotá, Colombia, for Ministry of Communications & Technology.
In the Product Design Lions, 343 entries were received and 13 Lions awarded: 1 Gold, 5 Silver and 6 Bronze. The Grand Prix went to 'Kingo', by Ogilvy Colombia, Bogotá / Kingo Energy, Guatemala City / Ogilvy Guatemala, Central America, Colombia.
Media Network of the Year 2018 was also awarded to: Mediacom; second to OMD Worldwide; and third to Mindshare.
Also announced today, the following Young Lions awards:
Young Lions Design Competition Winners:
1st place: Camilo Augusto Jiménez, Mullenlowe SSp3 and Giovanni Rozo, Colombia
2nd place: Patrícia Cordeiro, Big Fish and Cláudio Soares, JWT Lisboa, Portugal
3rd place: Petr Farbey and Breno Ribeiro Nascimento Havas Digital, Russia
Young Lions PR Competition Winners:
1st place: Xiaoyu Guan and Shengying Yan, BBDO, China
2nd place: Jean Paoli and Raphaële Brachet, Weber, France
3rd place: No bronze award
Young Lions Media Competition Winners:
1st place: Marc Hoes, DDB & Tribal Amsterdam and Lennart Eshuis, OMD, The Netherlands
2nd place: Hanna Tsishkevich and Aliaksei Ventskevich TDI group, Belarus
3rd place: Claudio Andres Ureta Fuentealba and Jorge Ulises Soberanes Lopez, Element, Mexico
Elsewhere in the festival on day four, the Innovation Track, taking place in Palais II for the full five days, hosted sessions including Black Swan Data and PepsiCo discussing AI and consumer behavior. While on the main stage, Paramount Network were in conversation with Hollywood legend, Kevin Costner and a panel including Nick Law, Chief Creative Officer, Publicis Groupe; Emma Sharkey, Creative Director, Rothko; Jaime Robinson, Co-founder and Chief Creative Officer, Joan Creative; and Philip Thomas, CEO, Ascential Events and Chairman-elect, Cannes Lions, discussed creativity as the key to driving business results.