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Saving Lives and Inspiring a Generation, Health Care Workers are Honoured by Bradesco Saúde

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Campaign by AlmapBBDO shows new idols emerge every decade

Saving Lives and Inspiring a Generation, Health Care Workers are Honoured by Bradesco Saúde

Time after time, new generations dream of becoming astronauts, footballers, race car drivers, firefighters, and eventually find someone to look up to, someone to inspire them and embody the dream. The latest indisputable role models have been health care workers – who each day risk their own lives in the fight against the Covid-19 pandemic and inso doing motivate a whole generation. This inspiration is portrayed in Bradesco Saude’s new spot, a campaign created by AlmapBBDO.

The film, a TV spot,features images of several inspiring professions, illustrated from the 1940’sto our days, the 2020’s, at which point health issues are at the forefront. It closes with a tribute to all health care workers, who are inspiring a generation.

“Throughout the history of mankind, I assume there have been occupations or roles that inspired children at some point. It goes without saying that doctors and health care workers have now earned our open admiration for their courage, dedication, and social role. I find it a great insight that has materialised into a spot with impeccable script and execution”, says Pernil, ECD at AlmapBBDO.

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Advertiser: Bradesco Saúde

Client Approval: Alexandre Nogueira, Ana Gonzalez, Carla Zavarize, Adriana Pacheco, Silvana Café

Creative Agency

Creative Agency: AlmapBBDO

Chief Creative Officer: Luiz Sanches

Executive Creative Directors: André Gola, Pernil

Creative Directors: Daniel Chagas Martins, Daniel Oksenberg

Art Director: Daniel Chagas Martins

Copywriter: Daniel Oksenberg


Agency Producers: Vera Jacinto, Diego Villas Bôas, Aline Silva

Account Team: Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves

Planning: Sergio Katz, Beatriz Scheuer, Matheus Paggi, Nathalia Garcia

Media Team: Fabio Urbanas, Teresa Urbano

Production Company

Production Company: Saigon Filmes

Director: Manu Mazzaro

Editor: Mosh

Sound Production Company

Sound production Company: Cabaret

Genres: People, Idents, Action

Categories: Medical Insurance, Healthcare and Wellness

AlmapBBDO, Thu, 11 Jun 2020 14:58:59 GMT