Thu, 11 Jun 2020 14:58:59 GMT
Time after time, new generations dream of becoming astronauts, footballers, race car drivers, firefighters, and eventually find someone to look up to, someone to inspire them and embody the dream. The latest indisputable role models have been health care workers – who each day risk their own lives in the fight against the Covid-19 pandemic and inso doing motivate a whole generation. This inspiration is portrayed in Bradesco Saude’s new spot, a campaign created by AlmapBBDO.
The film, a TV spot,features images of several inspiring professions, illustrated from the 1940’sto our days, the 2020’s, at which point health issues are at the forefront. It closes with a tribute to all health care workers, who are inspiring a generation.
“Throughout the history of mankind, I assume there have been occupations or roles that inspired children at some point. It goes without saying that doctors and health care workers have now earned our open admiration for their courage, dedication, and social role. I find it a great insight that has materialised into a spot with impeccable script and execution”, says Pernil, ECD at AlmapBBDO.
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Advertiser: Bradesco Saúde
Client Approval: Alexandre Nogueira, Ana Gonzalez, Carla Zavarize, Adriana Pacheco, Silvana Café
Creative Agency: AlmapBBDO
Chief Creative Officer: Luiz Sanches
Executive Creative Directors: André Gola, Pernil
Creative Directors: Daniel Chagas Martins, Daniel Oksenberg
Art Director: Daniel Chagas Martins
Copywriter: Daniel Oksenberg
Agency Producers: Vera Jacinto, Diego Villas Bôas, Aline Silva
Account Team: Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves
Planning: Sergio Katz, Beatriz Scheuer, Matheus Paggi, Nathalia Garcia
Media Team: Fabio Urbanas, Teresa Urbano
Production Company: Saigon Filmes
Director: Manu Mazzaro
Sound production Company: Cabaret
Genres: People, Idents, Action
Categories: Medical Insurance, Healthcare and WellnessAlmapBBDO, Thu, 11 Jun 2020 14:58:59 GMT