Peter Sorcher, an award-winning San Francisco based director and editor has joined Saville for commercial and branded content representation in North America. Peter is best known for his storytelling style, which blends cinematic filmmaking with branding, creating a unique visual language.
Peter’s visually stunning ad for photo app SpeakingPhoto was recently featured as Adweek’s “Ad of the Day.” His ability to seamlessly interweave the stories of three diverse characters creates a beautiful piece of genuinely human storytelling.
Peter’s powerful and inspiring documentary short “I Want to Say,” a Goodby Silverstein & Partners and Hewlett-Packard collaboration, shows his ability to weave hours of footage into a poignant piece. As part of the Autism Speaks initiative, the documentary chronicles the lives of autistic children, focusing on the use of innovative technology to empower and give those with autism a voice. The film was short listed for the Platinum Lion Award in Cannes in 2012 and the AICP Next Awards.
His feature directorial debut "Eat the Sun,” a full-length documentary film about the ancient practice of sungazing, screened at film festivals around the world. The film went on to win the Jury Award for best documentary at the Chicago United Film Festival.
Saville’s Executive Producer Rupert Maconick adds, “Peter’s work spotlights his excellent ability to connect a branding message to real people and their stories. Brands are moving away from traditional advertising, transitioning into docu-style spots. Peter is a great addition to the team as brands are looking for real imagery and authentic moments to connect to their consumer base.”
At Saville, Peter joins a top stable of talent including some of Hollywood’s leading feature film directors: Martin Campbell (Casino Royale), Bryan Singer (X-Men), Gavin O’Connor (Warrior), James McTeigue (V for Vendetta), Paul Haggis (Crash), and high-end commercials directors including: Ben Richardson, David Harner, Liz Murphy, Luca Maroni, Morgan Neville, and Tom Schlagkamp.