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Save the Holiday Season with Walgreens Pick up and Delivery Service

Creative 78 Add to collection

Festive campaign from The Pharm taps into the stress that comes with the Holiday season

Save the Holiday Season with Walgreens Pick up and Delivery Service

Relatable, chaotic moments during the holidays, like tangled Christmas lights, forgetting your sister’s gift or running out of wrapping paper can bring on unnecessary stress. 

Walgreens is helping their customers take back time through the chaos of the season with their new digital convenience offerings. Online ordering with quick pick up in as little as 30 minutes and one hour delivery options helps consumers ease their holiday anxieties so families can get back to enjoying the festive season. 

The brand is launching four cheeky spots to remind consumers that Walgreens is ready to help keep spirits bright. The spots take a playful and light-hearted tone, with a nod to the colourful vocabulary that holiday stress can bring out in the best of us.

This campaign plays into what Walgreens does best – help remove the stress when those inevitable last-minute holiday hiccups happen,” said Pat McLean, chief marketing officer at Walgreens. “The light-hearted humour is exactly what we think will bring customers joy through its relatability, and remind them how Walgreens is here to help so they can focus on the moments that really matter like spending more time with loved ones." 

"There’s such a beautifully simple human insight here - that between all that holiday joy, there’s also plenty of relatable holiday frustrations,” said Mel Routhier, chief creative officer, WPP Walgreens Team, The Pharm. “Impossibly tangled lights. Very, very last-minute guests. Wrapping paper that is - of course - just. not. enough. Being able to show how Walgreens is there to help combat every [bleeping] one of those frustrations? Well, that was the real joy.”

The first spot airs today, with the following three to debut throughout the holiday season. The work will run across television, online video and social. The campaign was created by Walgreens and The Pharm, the WPP partnership team dedicated to the Walgreens Boots Alliance.

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Client

Client: Walgreens

Chief Marketing Officer: Patrick McLean

Vice President, Brand & Product Marketing: Laurie Blair

Senior Brand Director, Retail & Digital Marketing: Shubha Shukla

Senior Brand Marketing Manager: Josh Booker

Director, Brand Marketing: Dana Glim

Director, Media Creative Development & Production: Connie Giganti

Manager, Media, Creative Development & Production: Ann Hanrahan

Head of Creative, Walgreens: Rego Marquiis

Marketing Manager: Chloe Newlin

Associate Marketing Manager: Olga Zervas

Associate Marketing Manager: Chloe Lancella

Agency

Creative Agency: The Pharm

Chief Creative Officer: Mel Routhier

Group Creative Director: Todd Brusnighan

Group Creative Director: Mike Ackerman

Associate Creative Director: CW, Matt Bush

Associate Creative Director: AD, Sarah Berkley

EP/Head of Production: Amy Turner

Senior Producer: Marina Korzon

Integrated Business Affairs Manager: Andrea Sierra

Business Affairs Coordinator: Tygema Macon

Broadcast Clearance & Traffic Manager: Yvonne Davis

President: Kristal Herr

Director, Client Engagement: Nick Maggiore

Senior Account Manager: Elizabeth Toscano

Production

Production: Anonymous Content/Merchant

Director: Tim Godsall

Managing Director,Anonymous Content: Eric Stern

EP, Anonymous Content: SueEllen Clair

EP, Service Prod Co., Merchant: Ian Webb

Line Producer, Anonymous Content: Brady Vant Hull

Line Producer, Merchant: Shannon Barnes

DP: Darko Suvak

Production Designer: Francois Jordan

Edit

Edit: Arcade Editorial

Editor: Will Hasell

Assistant Editor: Patrick Murray

Senior Producer: Kirsten Thon-Webb

Executive Producer: Crissy DeSimone

Finish/VFX/Telecine

Finish/VFX/Telecine: The Mill

VFX Producer: Cameron Aper

Production Coordinator: Allison Hemingway

2D Supervisor: Andrew Pellicer

2D Lead: Eldon Snelgrove

2D Assist: Alex Koester

Roto Line Producer: Noan John Vinod

Roto Supervisor: Sivakumar R

Design Supervisor: Patrick Coleman

Designer: Shawn Li

Digital Matte Painter: Mark Ross

Colorist: Oisín O’Driscoll

Color Assist: Joni Brandenburg

Audio Post

Audio Post: Gramercy Park Studios

Audio Engineers: Ryan Hobler, Collin Blendell

Executive Producer/Post Production: Ned Martin

Junior Post Producer: Devon Edwards

Genres: Comedy, People, Dialogue

Categories: Retail and Restaurants , Retail Stores

VMLY&R North America, Tue, 09 Nov 2021 10:36:17 GMT