VMLY&R North America
Tue, 09 Nov 2021 10:36:17 GMT
Relatable, chaotic moments during the holidays, like tangled Christmas lights, forgetting your sister’s gift or running out of wrapping paper can bring on unnecessary stress.
Walgreens is helping their customers take back time through the chaos of the season with their new digital convenience offerings. Online ordering with quick pick up in as little as 30 minutes and one hour delivery options helps consumers ease their holiday anxieties so families can get back to enjoying the festive season.
The brand is launching four cheeky spots to remind consumers that Walgreens is ready to help keep spirits bright. The spots take a playful and light-hearted tone, with a nod to the colourful vocabulary that holiday stress can bring out in the best of us.
This campaign plays into what Walgreens does best – help remove the stress when those inevitable last-minute holiday hiccups happen,” said Pat McLean, chief marketing officer at Walgreens. “The light-hearted humour is exactly what we think will bring customers joy through its relatability, and remind them how Walgreens is here to help so they can focus on the moments that really matter like spending more time with loved ones."
"There’s such a beautifully simple human insight here - that between all that holiday joy, there’s also plenty of relatable holiday frustrations,” said Mel Routhier, chief creative officer, WPP Walgreens Team, The Pharm. “Impossibly tangled lights. Very, very last-minute guests. Wrapping paper that is - of course - just. not. enough. Being able to show how Walgreens is there to help combat every [bleeping] one of those frustrations? Well, that was the real joy.”
The first spot airs today, with the following three to debut throughout the holiday season. The work will run across television, online video and social. The campaign was created by Walgreens and The Pharm, the WPP partnership team dedicated to the Walgreens Boots Alliance.
Genres: Dialogue, Comedy, People
Categories: Retail Stores, Retail and RestaurantsVMLY&R North America, Tue, 09 Nov 2021 10:36:17 GMT