Mon, 24 Jan 2022 10:12:32 GMT
Save the date: A world forever changed, an uncertain future and all known stability shaken - after the last two years the beleaguered consumer is facing a perfect storm of disillusionment. But hope does still exist. Can brands build on that hope to inspire consumers and create positive impact around the world?
In the next session of #OgilvyOn join Ogilvy’s brand cornerstone and global head of advertising, Antonis Kocheilas, and strategic giants Elise Alverson, associate group strategy director, and Anca Stan Rhone, group strategy director, authors of the ‘Hope Creates Impact’ report, as they talk the power and potential of hope.
They will discuss the six key shifts in human behaviour, motivation and desire, based on months of tracking intersections of culture and commerce, and reveal what has made an impact. Are we entering a new age of brand activism to restore faith in an exhausted consumer?
Finally, hope really can be a strategy.
DATE: Jan, Thurs 27th, 4pm GMT
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