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Awards and Events in association withCreative Circle
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Save the Date for Ogilvy’s Hope Creates Impact Session
24/01/2022
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Advertising Agency
London, UK
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Join Ogilvy’s Antonis Kocheilas, Elise Alverson and Anca Stan Rohine on Thursday 27th Jan to hear about the power and potential of hope
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Save the date: A world forever changed, an uncertain future and all known stability shaken - after the last two years the beleaguered consumer is facing a perfect storm of disillusionment. But hope does still exist. Can brands build on that hope to inspire consumers and create positive impact around the world?

In the next session of #OgilvyOn join Ogilvy’s brand cornerstone and global head of advertising, Antonis Kocheilas, and strategic giants Elise Alverson, associate group strategy director, and Anca Stan Rhone, group strategy director, authors of the ‘Hope Creates Impact’ report, as they talk the power and potential of hope.

They will discuss the six key shifts in human behaviour, motivation and desire, based on months of tracking intersections of culture and commerce, and reveal what has made an impact. Are we entering a new age of brand activism to restore faith in an exhausted consumer?

Finally, hope really can be a strategy.

DATE: Jan, Thurs 27th, 4pm GMT

Sign up here

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