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Save The Children's Brutally Real Syria Ad


Film by Don't Panic brings the Syrian crisis chillingly close to home

Save The Children's Brutally Real Syria Ad

Save The Children has launched a hard-hitting film to raise awareness of the ongoing conflict in Syria. 

Created by London ad agency Don't Panic, it follows a young girl through the course of a year, utilising the one-second-a-day format to staggering effect. In the 90-second film we first see her celebrating a birthday in the comforts of a cushy suburban British home, before her life begins to crumble around her. It ends a year later and with her coming to terms with being a homeless, fatherless refugee. On-screen text appears that reads: "Just because it isn't happening here doesn't mean it isn't happening."  

The video coincides with the impending three year anniversary of the Syrian crisis, which has left approximately 130,000 people dead. 


Agency - Don't Panic London

Creative Director & Script Writer - Richard Beer

Managing Director - Joe Wade

Account Manager - Sam Adams

Project Manager - Christina Chan

Video Production - Unit9 Film

Director: Martin Stirling

Producer: Geoff Morgan

Executive Producer: Elliott Tagg

Executive Producer: Michelle Craig

Director of Photography: Jacob Proud

Art Director: Charlotte Cooke

1st AD: Erica Gianesini

Costume Designer: Joseph Crone

Makeup Artist: Katie Coward


Little girl: Lily-Rose Aslandogdu

Mother: Michelle Archer

Father: Timothy Bond

Little boy: Kaizer Akhtar

view more - Creative
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Genres: People, In-camera effects

Categories: Charity, Corporate, Social and PSAs, Wed, 05 Mar 2014 17:27:17 GMT