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Save the Children Urges Christmas Jumper Day Participants to ‘Please Wear Responsibly’

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Tongue-in-cheek spot was created by adam&eveDDB and directed by Biscuit’s Jeff Low

Save the Children Urges Christmas Jumper Day Participants to ‘Please Wear Responsibly’
Save the Children is reminding people that Christmas Jumper Day is coming again this December with a humorous ad, created by adam&eveDDB, warning that the garments must be worn responsibly.

To demonstrate why, we see three people who haven’t fully thought through their commitment to Christmas Jumper Day. One is a fitness instructor who attempts to teach a spinning class wearing a particularly fluffy, tinsel-y number; another is a dentist who is oblivious to how her jumper, with its 3D carrot nose, might come between her and her patient; the last is a policeman who has worn his fabulous, light-up ‘ho ho ho’ jumper on a stakeout. ‘Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’

The ad finishes with a callout for people to request fundraising packs by visiting the dedicated website and signing up.

The ad breaks on November 5th and is running across TV, OOH, press and radio. 

Vicky Fallon, campaign fundraising director at Save the Children, said: “While there’s a very serious intent with all our fundraising, we love how people embrace the fun and silliness of Save the Children’s annual Christmas Jumper Day, and we love how adam&eveDDB have captured this in their ‘Please wear responsibly’ campaign. For you, it’s just £2 and a lot of fun but the more you raise, the more we can give children in the world’s toughest places a better future.”

Mat Goff, joint CEO, at adam&eveDDB, said: “Bring on Christmas and bring on Save The Children’s Christmas Jumper Day. Just remember to wear yours responsibly on the big day.” 

Christmas Jumper Day takes place this year on Friday, December 14th. People are encouraged to don their brightest Christmas jumper – the tackier the better – and donate £2 towards Save the Children to support their fight for children’s futures, making sure they survive, get protection when they’re in danger, and have the chance to learn. 
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Advertiser: Save the Children

Clients: Laura Solomon - Senior Brand Manager, Sarah Button-Stephens - Senior Campaign Fundraising Manager, Brea Thibodeau - Campaign Fundraising Manager

Post Production / VFX

Colourist: James Bamford

Online: Paul Wratten

Post Production Company: The Mill

Producer: Dan Crozier


Sound Company: Factory

Sound Engineer: Mark Hills

Creative Agency

Account Director: Max Sullivan

Account Management: Rosa Aaronovitch

Business Director: Flemming Lerche

Chief Creative Officer: Richard Brim

Creative Director: Colin Booth & Ben Stilitz

Designer: Nadine Fer

Group Executive Creative Director: Ben Tollett

Planner: Ben Worden, Sara Keegan

Planners: Ben Worden, Sara Keegan

Producer: Brittany Littlewood

Media Agency

Media Agency: JAA

Media Planners: Tom Brown, George Gwilliam

Production Company

Director: Jeff Low

DOP: Fredrik Backar

Executive Producers: Rupert Reynolds-Maclean and Hanna Bayatti

Producer: Kwok Yau & Toby Courlander

Production Company: Biscuit Filmworks UK

Production Designer: Sam Tidman

Production Manager: Matt Bulaitis


Edit Company: Work Editorial

Editor: Saam Hodivala

Genres: Music performance, Comedy, People, Action

Categories: Charity, Corporate, Social and PSAs

adam&eveDDB, Tue, 06 Nov 2018 11:12:31 GMT