Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Save the Children Romania's Halloween Pumpkins Show Data is Scarier Than Ghosts

Creative 178 Add to collection

Save the Children and McCann Bucharest reveal disturbing data about education with 'Truly Scars' facts carved In Halloween pumpkins

Save the Children Romania's Halloween Pumpkins Show Data is Scarier Than Ghosts

For Halloween 2020, Save The Children Romania and McCann Bucharest launch Truly Scary, a campaign that tackles the real monsters of Romania’s educational system: the lack of resources for online schooling, poor training of teachers for online schooling, alarming school drop-out and functional illiteracy. The campaign uses real and disturbing data to make the case. 

The Covid-19 pandemic has sped the digitalisation of many business and government sectors, especially where the educational system is concerned. Romania is no exception, but, unfortunately, soon after online schooling started, the big awakening came: The country found a huge gap in educational continuity between rural and urban areas in Romania, with as many as 28% of children not having access to the digital tools needed for homeschooling.

Some of the key facts: 

  • 1 out of 2 students joins online classes from a mobile phone
  • 28% of students do not have the tools to join home schooling at all
  • 3 out of 20 children drop out of school
  • 41% of students are functional illiterates
  • 43% of the teachers do not have the resources to teach online 

The Truly Scary campaign uses a unique way of communicating this disturbing data the Romanian decision-makers: The data is being carved onto traditional Halloween pumpkins, then they are shipped to authorities, media and influencers. The campaign kicks off a 'trick-or-treat' activation to make the reality of Romania’s educational system less scary.

Anybody can help out and donate here

“For this Halloween, the monsters of Romania’s educational system hit harder than any other. These monsters exist and they do not hide under the bed, but turn against us as future adults who didn’t get a chance at a normal life, who become victims of violence or assailants, who become unemployed and dependant on the state again. We hope that people will join this campaign and donate. We hope that the authorities will join this campaign and take the measures necessary to improve the situation”, stated Gabriela Alexandrescu, Save the Children Romania director.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Chief Creative Officer McCann Worldgroup Romania & Regional CD McCann Central East Europe: Catalin Dobre

Group Creative Director: Lia Bira 

Group Creative Director: Irina Popp 

Senior Copywriter: Andrei Paduraru

Senior Art Director: Eugen Preda

Senior Account Manager: Madalina Patachia 

Head of AV Production: Tiberiu Munteanu

AV Producer: Alexandru Platon

AV Producer: Alexandru Ionescu 

Photographer: Manloe Sava 

Save the Children Romania

Categories: Charity, Corporate, Social and PSAs

McCann EMEA, Fri, 30 Oct 2020 15:12:48 GMT