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Creative in association withGear Seven
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Save it Like David 'Safe Hands' Seaman with Plusnet's Moneysaving Guide

31/07/2020
Consultants
London, UK
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Karmarama and Plusnet launched the book to coincide with Yorkshire Day

As part of Plusnet’s Yorkshire Day campaign to encourage the nation to ‘save the Yorkshire way’, Plusnet and Karmarama, part of Accenture Interactive, have partnered with David Seaman to publish ‘Save it Like Safe Hands’ – a Yorkshireman’s guide to value. 

As a brand with a proud Yorkshire heritage, Plusnet wanted to mark the little-known Yorkshire Day (Aug 1st) with a campaign that would inspire the rest of the nation to enjoy occasion and think more Yorkshire when it comes to their spending.

Inspired by the famous Yorkshire eye for a bargain, we worked with one of the county’s favourite sons, legendary goalkeeper and master of saves David Seaman to share stories and savvy saving soundbites from his life in God’s Own Country.

 The e-book will launch on Amazon ahead of Yorkshire Day and is illustrated with quirky images of David throughout the years with chapters including: 

  • The Savvy Speaker: How to talk your way to a good deal the friendly Yorkshire Way. As David says, “every ‘no’ is a step further towards a ‘yes’”
  • Bagging a Bargain: David’s ultimate tips for shopping around, comparing prices, and never paying more than you have to
  • Knowing Your Worth: How repeat custom and loyalty equals friendly freebies – from getting to know your butcher to out-dealing a dealer
  • Turning Pennies to Pounds: How David’s Yorkshire upbringing helps him make every day small savings and turn pennies into pounds (did you know you can get two brews from a teabag?)

Jamie Mancini, creative director at Karmarama said: “Yorkshire Day comes but once a year and we wanted the nation to think a bit more Yorkshire when it comes to spotting value. This partnership with David produced a real page turner for savvy savers. We’re certain this will be a Richard & Judy Book Club pick.”

Sam Calvert, marketing director at Plusnet said: “Being from Yorkshire, we're obsessed with giving our customers the best value – and what better day to celebrate this money-saving attitude than on Yorkshire Day, with one of Yorkshire’s most famous savers. We hope people can be inspired by David’s tips and use them to bag a bargain the Yorkshire Way.”

Read ‘Save it Like Safe Hands’ – a Yorkshireman’s guide to value here