While the impact of Covid-19 changes every day, one thing that has become truly understood is just how critical the grocery industry is to society.
For Save A Lot, one of the largest discount grocery store chains in the U.S., being there for neighbours and communities is exactly what Save A Lot is made to do. Every day. Every way.
This new TV spot – developed in partnership with creative agency 160over90 – demonstrates how Save A Lot, in its effort to keep families and front line responders fed, always has your back.
From its founding, Save A Lot has been committed to making sure all communities have access to affordable and quality groceries, which has only helped them lean in and play such an important role throughout this current, ongoing situation. And there is no doubt this commitment will only grow stronger as the world moves into a new future.