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Saudi Telecoms Customers Confuse its Twitter Handle with an Average American Guy

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Chris Rowland's collage nickname became confused with the telecom companies twitter launching the docutainment from Wunderman Thompson

Saudi Telecoms Customers Confuse its Twitter Handle with an Average American Guy

For 11 years, many Saudis had confused Saudi Telecom Company’s @stc_ksa Twitter account with that of Chris Rowland - an American living in New Jersey who joined Twitter under the handle @stc after his college nickname St. Chris. In 2019, stc reached an agreement with Chris to hand over his Twitter handle, and the company’s objective was to communicate to their followers that @stc was now officially stc group’s handle and no longer Chris’ handle.

Not exactly earth shattering news, unless of course you know the backstory.

Who would ever have imagined that through this hilarious twist of fate, Chris Rowland would be exposed to Saudi culture, interact with the thousands of followers, and even manage to reply to them in Arabic?

Drawing inspiration from the rise of docutainment, JWT KSA developed a compelling short film, shot on location in New Jersey. It explored Chris’ side of the story, with a dramatic storyline. Scenes build to a heroic announcement that is as engaging as it is informative.

The film released by stc has already amassed 5.8 million views with 5.5k retweets and 14.4k likes in just three days after its release on February 27th. 

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Agency: J. Walter Thompson KSA

Chief Creative Operation Officer: Chafic Haddad

Executive Creative Director: Rayyan Aoun

Associate Creative Director: Firas Ghannam

Senior Art Director: Ahmad Shanaa

Art Director: Bashar Dababneh

Graphic Designer: Rawan Bakri

Head of TV Production: Edgard Jinbachian

Associate Business Director: Hassan Lzeik

Account Director: Mazen Elhilwee


Production Company: Déjà vu

Director: Bjorn Axel Sjoblad

Executive Producer: Manasvi Gosalia

Director of Photography: Max Meds

Producer: Antonie Sfeir

Post production Company

Post Producer: Mary bou Akl

Editor: Aleksi Raji

Sound Design: Aksu El Camino

Grading: Petri Falkenberg

Online Editor: Rizwan Maple


Client: stc

Corporate Communications General Manager: Mohammed Abaalkheil

Senior Advisor to Brand & Corporate Communication: Faisal Almalki

Head of Brand: Abdullah Abahussain

Corporate Communications - Marcom Director: Alhusayn Hamidaddin

Genres: Documentary, Comedy, People, Drama

Categories: Phone, Utilities

Wunderman Thompson MEA, Tue, 03 Mar 2020 11:59:48 GMT