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Sassy Customers Star in Latest 'I Got it at Amart' TV Spots

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Campaign developed by Y&R Brisbane feature a mic-dropping mum, an embarrassing dad and an unlikely pair of Riverdancers

Sassy Customers Star in Latest 'I Got it at Amart' TV Spots
Following last month's new brand platform launch campaign for Amart Furniture, Y&R Brisbane* has released three new executions for the furniture, outdoor and bedding superstore.  

The new spots in the 'I got it at Amart' campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.

Says Brendan Greaney, executive creative director Y&R Brisbane: "The pride you feel when you score a great deal on quality furniture expresses itself in many ways.

Screen Shot 2018-11-05 at 6.08.59 am.jpg"Like when you love your new leather couch so much, you spontaneously start Riverdancing. It's a fertile platform we can continue to explore and evolve."

The new executions in Amart's brand and retail campaign recently Screen Shot 2018-11-05 at 6.09.12 am.jpglaunched, are rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.

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Genres: People

Categories: Home, Furniture

VMLY&R Australia, Mon, 05 Nov 2018 03:00:46 GMT