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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Sassy Customers Star in Latest 'I Got it at Amart' TV Spots

05/11/2018
Advertising Agency
Sydney, Australia
76
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Campaign developed by Y&R Brisbane feature a mic-dropping mum, an embarrassing dad and an unlikely pair of Riverdancers
Following last month's new brand platform launch campaign for Amart Furniture, Y&R Brisbane* has released three new executions for the furniture, outdoor and bedding superstore.  

The new spots in the 'I got it at Amart' campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.

Says Brendan Greaney, executive creative director Y&R Brisbane: "The pride you feel when you score a great deal on quality furniture expresses itself in many ways.

Screen Shot 2018-11-05 at 6.08.59 am.jpg"Like when you love your new leather couch so much, you spontaneously start Riverdancing. It's a fertile platform we can continue to explore and evolve."

The new executions in Amart's brand and retail campaign recently Screen Shot 2018-11-05 at 6.09.12 am.jpglaunched, are rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.
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