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Sassy Customers Star in Latest 'I Got it at Amart' TV Spots

Creative 189 Add to collection

Campaign developed by Y&R Brisbane feature a mic-dropping mum, an embarrassing dad and an unlikely pair of Riverdancers

Sassy Customers Star in Latest 'I Got it at Amart' TV Spots
Following last month's new brand platform launch campaign for Amart Furniture, Y&R Brisbane* has released three new executions for the furniture, outdoor and bedding superstore.  

The new spots in the 'I got it at Amart' campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.

Says Brendan Greaney, executive creative director Y&R Brisbane: "The pride you feel when you score a great deal on quality furniture expresses itself in many ways.

Screen Shot 2018-11-05 at 6.08.59 am.jpg"Like when you love your new leather couch so much, you spontaneously start Riverdancing. It's a fertile platform we can continue to explore and evolve."

The new executions in Amart's brand and retail campaign recently Screen Shot 2018-11-05 at 6.09.12 am.jpglaunched, are rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.
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Client

Advertiser: Amart Furniture

Advertising Manager: Courtnee Waterson (Advertising Coordinator)

CEO: Lee Chadwick

General Manager: Rodica Titeica (General Manager - Customer)

Head of Creative: Bradley Chard

Post Production / VFX

Editing House: ARC EDIT

Editor: James Ashbolt

Sound

Sound Company: Cutting Edge Brisbane

Other

Grade: Nakatomi

Creative Agency

Account Director: Lynsey Murtagh

Account Managers: Natasha Kent

Associate CD: Chelsea Parks

Broadcast Producer: Sarah Ferrier (Broadcast and Content Producer)

Chief Creative Officer: Paul Nagy

Creative Agency: Y&R Brisbane

Editor: Grif Englander

Executive Creative Director: Brendan Greaney

General Manager: Fiona Caird

Head of Broadcast: Sheridan Wadelton (Head of Broadcast and Content, Melbourne)

Head of Strategy: Andrew Kolb

Managing Director: Adam Kennedy

Senior Art Director: Andrew Leftley

Senior Retoucher: John Shard

Studio Manager: Santi Drane

Production Company

Director: Alex Roberts

Producer: Cath Anderson

Production Company: FINCH

Offline

Online Edit Company: Nakatomi

Genres: People

Categories: Home, Furniture

VMLY&R Sydney, Mon, 05 Nov 2018 03:00:46 GMT