Following last month's new brand platform launch
campaign for Amart Furniture, Y&R Brisbane* has released three new
executions for the furniture, outdoor and bedding superstore.
The
new spots in the 'I got it at Amart' campaign feature a mic-dropping
mum with a lip-synching bub, an embarrassing dad and an unlikely pair of
Riverdancers showing off their excitement at their new furniture in
unexpected ways.
Says Brendan Greaney, executive creative
director Y&R Brisbane: "The pride you feel when you score a great
deal on quality furniture expresses itself in many ways.
![Screen Shot 2018-11-05 at 6.08.59 am.jpg](http://www.campaignbrief.com/assets_c/2018/11/Screen%20Shot%202018-11-05%20at%206.08.59%20am-thumb-400x223-305818.jpg)
"Like when you love your new leather couch so much, you spontaneously
start Riverdancing. It's a fertile platform we can continue to explore
and evolve."
The new executions in Amart's brand and retail
campaign recently
![Screen Shot 2018-11-05 at 6.09.12 am.jpg](http://www.campaignbrief.com/assets_c/2018/11/Screen%20Shot%202018-11-05%20at%206.09.12%20am-thumb-400x223-305821.jpg)
launched, are rolling out across television, radio,
out of home, digital and in-store experience. Further executions are
planned for the coming weeks and months as Amart continues its national
expansion.